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SPECIFICTION
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Barefoot CRM

barefoot.com

From $300/mo WebiOSAndroidAPI
Visit barefoot.com
Spec score 8.8 #5 of 29 in Property Management CRM Software

What it is

Barefoot CRM helps property management businesses track homeowner leads and manage relationships with owners, guests, and vendors. Contact records can bring together homeowner details, property information, reservation history, and past communications. Managers can prioritize homeowner prospects, prepare customized proposals, and follow communications through the agreement process. Automated task assignments and email campaigns can be triggered by actions or timelines. Listing integrations are intended to reduce repeated data entry and keep information accurate across channels; connections include VRBO, Airbnb, TripAdvisor, other booking portals, and an open API. Homeowners can use the desktop or mobile Owner Portal to view property details, booking calendars, and financial reporting. The service is available on web, iOS, and Android. Barefoot describes its platform as serving vacation rental, corporate housing, long-term rental, and property management providers in North America. The 1–50 Units plan costs $800 a month, and annual payment plans receive a 10% discount. Direct Airbnb and VRBO integrations are billed at 1% of rent; additional integration setup fees may apply.

Spec sheet

Purpose
Barefoot CRM helps property management businesses track, nurture, and convert leads and manage relationships with owners, guests, and vendors.Read 8 Oct 2026 · barefoot.com
Integrations
Direct connections are advertised for VRBO, Airbnb and TripAdvisor, alongside other portal connections.Read 15 Oct 2026 · barefoot.com
Privacy
Barefoot says it does not collect or store sensitive data as defined under GDPR and uses safeguards to help secure personal information.Read 8 Oct 2026 · barefoot.com
Support
Barefoot’s Support Desk lists weekday support from 9 a.m. to 7 p.m. Eastern and emergency support 24/7/365.Read 8 Oct 2026 · barefoot.com
Headquarters
Henniker, New Hampshire, USARead 28 Sep 2026 · barefoot.com
API data domains
The product advertises APIs for property, guest and owner information.Read 15 Oct 2026 · barefoot.com
Automated communication
The CRM can assign tasks automatically and trigger email campaigns from actions or timelines.Read 15 Oct 2026 · barefoot.com
Automation
The CRM supports automated task assignments and email campaigns triggered by actions or timelines.Read 8 Oct 2026 · barefoot.com
Company founded
LinkedIn lists Barefoot Technologies as founded in 1998.Read 15 Oct 2026 · linkedin.com
Company headquarters
The EULA lists 41 Liberty Hill Road, Henniker, New Hampshire, USA as the manufacturer address.Read 15 Oct 2026 · barefoot.com
Company legal name
The EULA identifies the maker as Barefoot Technologies Corporation.Read 15 Oct 2026 · barefoot.com
Company size
LinkedIn lists the company size as 11–50 employees.Read 15 Oct 2026 · linkedin.com
Concierge services
Users can offer concierge services and activities from inside the Barefoot system.Read 15 Oct 2026 · barefoot.com
Contact records
Property managers can access homeowner details, property information, reservation history, and past communications in the CRM.Read 8 Oct 2026 · barefoot.com
CRM
The CRM stores homeowner, property, reservation and communication history in one centralized workspace.Read 15 Oct 2026 · barefoot.com
Document management
The system can store pictures, invoices and other document types as a business record.Read 15 Oct 2026 · barefoot.com
Documentation and training
An independent review reports live online and in-person training, webinars, training documents and ongoing support.Read 15 Oct 2026 · blog.rentaltrader.com
Hosted service availability
Barefoot’s SLA says it endeavors to keep hosted software available at least 97% of the time, excluding its defined maintenance period and other excluded downtime.Read 8 Oct 2026 · barefoot.com
Integrations and API
Barefoot states it has an open API and direct integrations with VRBO, Airbnb, and TripAdvisor, plus connections to other booking portals.Read 8 Oct 2026 · barefoot.com
Intended customers
Barefoot describes its platform as serving vacation rental, corporate housing, long-term rental, and property management providers in North America.Read 8 Oct 2026 · barefoot.com
Lead acquisition
Homeowner acquisition tools let vacation rental managers track and prioritize leads, send customized proposals, and manage communications through the agreement process.Read 8 Oct 2026 · barefoot.com
Lead management
Barefoot supports lead tracking, prioritization, customized proposals and communication through homeowner acquisition.Read 15 Oct 2026 · barefoot.com
Licence
The EULA grants a limited, non-transferable license to use the SaaS platform and prohibits copying, modification and reverse engineering.Read 15 Oct 2026 · barefoot.com
Limit: dated interface
The G2 reviewer criticized the interface as dated and said included website options were limited.Read 15 Oct 2026 · g2.com
Limit: housekeeping
GetApp users gave housekeeping management a 3.0 out of 5 feature rating from one review.Read 15 Oct 2026 · getapp.com
Limit: integrations
GetApp reviewers report that integrating channel managers and other operational vendors can be difficult.Read 15 Oct 2026 · getapp.com
Limit: price positioning
RentalTrader says the higher price point makes Barefoot more suitable for larger operators than small owners.Read 15 Oct 2026 · blog.rentaltrader.com
Limit: undisclosed add-ons
RentalTrader reports that prices for add-ons such as eSignature, Sales Agent and Group Module were not disclosed publicly.Read 15 Oct 2026 · blog.rentaltrader.com
Listing integrations
Barefoot says listing integrations reduce repetitive data entry and help keep information accurate across channels.Read 8 Oct 2026 · barefoot.com
Owner portal
The owner portal exposes property details, booking calendars and financial reports through desktop or mobile access.Read 15 Oct 2026 · barefoot.com
Payment-card handling
The EULA says Barefoot does not store identifiable card numbers and may rely on encrypted third-party payment vendors.Read 15 Oct 2026 · barefoot.com
Praise: customization
The sole G2 reviewer praised the ability to custom-create features for individual vacation-rental businesses.Read 15 Oct 2026 · g2.com
Praise: stability
RentalTrader reports that a reviewer found the software stable, with few bugs or glitches, and valued its support.Read 15 Oct 2026 · blog.rentaltrader.com
Praise: support
GetApp reviews repeatedly praise Barefoot staff for training, implementation, solutions and responsive support.Read 15 Oct 2026 · getapp.com
Pricing inclusions
The pricing page says pricing includes onboarding, implementation guidance, training, and ongoing support.Read 8 Oct 2026 · barefoot.com
Product purpose
Barefoot is cloud property-management software combining trust accounting, reservations, CRM and operational tools for rental businesses.Read 15 Oct 2026 · getapp.com
Public API
Barefoot describes an open, well-documented API for controlling how system data is presented and reused.Read 15 Oct 2026 · barefoot.com
Rating on Capterra
4.6 out of 5 from 38 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
3.5 out of 5 from 1 reviewRead 15 Oct 2026 · g2.com
Rating on GetApp
4.6 out of 5 from 38 reviewsRead 15 Oct 2026 · getapp.com
Reservations
The platform centralizes reservations, availability, guest communication, reporting and accounting.Read 15 Oct 2026 · barefoot.com
Revenue management
Revenue tools include price classes, interval pricing, dynamic pricing, coupon codes and rewards.Read 15 Oct 2026 · barefoot.com
Security and compliance
Barefoot states that it is PCI Level 3 compliant and GDR compliant.Read 8 Oct 2026 · barefoot.com
Security claims
Barefoot states that it is PCI Level 3 compliant and GDR compliant.Read 15 Oct 2026 · barefoot.com
Self-hosting
Barefoot is described as a SaaS platform, with no self-hosted deployment option stated in the reviewed materials.Read 15 Oct 2026 · barefoot.com
Supported rental types
The vendor says one system can manage short-, mid- and long-term rentals, corporate housing, resorts, fractional ownership and timeshares.Read 15 Oct 2026 · barefoot.com
Trust accounting
Barefoot advertises separate trust accounts, reconciliations and owner statements for compliant financial tracking.Read 15 Oct 2026 · barefoot.com
Website connector
Barefoot iLink connects a website to booking, availability, card processing and property information.Read 15 Oct 2026 · barefoot.com
Work orders
Workflows cover work orders, vendor management and inventory processes.Read 15 Oct 2026 · barefoot.com

Plans and prices

Additional 50 Units $300 a month + $300/month Each additional 50 units Read 15 Oct 2026 · barefoot.com
1–50 Units $800 a month $800/month 1–50 units Read 15 Oct 2026 · barefoot.com
51–100 Units $1,100 a month $1,100/month 51–100 units Read 15 Oct 2026 · barefoot.com
101–150 Units $1,400 a month $1,400/month 101–150 units Read 15 Oct 2026 · barefoot.com

Every Barefoot CRM plan and price →

Strong points and limits

Strong points

  • Combines property details and communication history in contact records.
  • Automates task assignments and email campaigns.
  • Owner Portal shows calendars and financial reporting.
  • Includes an open API and booking portal integrations.
  • Pricing includes onboarding, guidance, training, and support.

Limits

  • No free plan is listed.
  • The 1–50 Units plan costs $800 a month.
  • Airbnb and VRBO direct integrations cost 1% of rent.
  • Additional integration setup fees may apply.

Who it suits

It suits North American property managers who need to handle homeowner prospects, property records, and owner visibility. The listed customer types include vacation rental, corporate housing, and long-term rental providers.

Verdict

Barefoot CRM brings lead follow-up, property contact history, and owner-facing information into one system for property managers. Buyers should account for the monthly plan price and separate integration charges noted for direct Airbnb and VRBO connections.

Where Specifiction places it

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