LeadSimple

LeadSimple is a property-management CRM and operations platform for residential teams. It suits businesses connecting lead handling, owner onboarding and shared communications to property workflows. Its focused feature set is compelling, but per-user or per-door charges, minimums and usage allowances make plan choice central.

Overview

The CRM captures and routes leads, supports stage playbooks and revenue forecasting, and can trigger owner onboarding after a deal closes. That combination suits property managers who need sales handoffs to lead into operational work; businesses seeking only a general contact database may not need the added workflow focus.

Phone + Inbox puts calls, texts and email in a shared timeline, with queues, routing, recording and missed-call auto-replies. A common history can help staff maintain context across channels. The value depends on whether the selected plan’s user-based allowances and fair-use terms match the team’s communications volume.

Key features

Property workflows and integrations

Integrations include AppFolio, Buildium, Rentvine, Propertyware, Rent Manager and Zapier for syncing property data and automating workflows. Operations adds branching logic, PMS auto-triggers, 15+ templates and escalation dashboards. These tools are most relevant to teams standardizing recurring processes across a property-management system; teams without those workflows may not benefit enough to justify a per-door plan.

Communications, mobile and API

Core provides a shared inbox and IVR phone menu, while Pro adds ring groups, warm transfers, recording and reporting alongside specified call, SMS and AI voice-agent allowances. Native iOS and Android apps are currently geared toward Phone + Inbox users; the mobile-optimized web app is another way to access the service by phone. Account admins can enable REST API access for third-party connections, custom integrations, workflow automation and programmatic account-data access.

AI features are included in the product, and Pro specifies 45 AI voice-agent minutes per user. LeadSimple also states that Platform calling and texting are unlimited within its fair-use policy, rather than without qualification.

Security and use limits

LeadSimple commits to commercially reasonable administrative, physical and technical safeguards designed to protect customer data in line with applicable laws and industry standards. Its privacy policy describes secure servers in controlled facilities and administrative and technical protections, while acknowledging that absolute security cannot be guaranteed. The service is not intended to meet HIPAA obligations, and LeadSimple is not a HIPAA Business Associate, so it is not the right choice for workflows requiring that status.

Pricing

LeadSimple has no free plan and offers a 14-day trial. The plans use different billing bases, so compare the actual seat or door count and contract terms rather than treating the entry prices as interchangeable.

Phone + Inbox Core: $29 a month, billed $29 per user per month, or $35 month-to-month. It includes a shared inbox, IVR phone menu, contact history and iOS and Android apps. It is the lower-cost communications option, but does not include Pro’s listed voice-agent, call-minute and SMS allowances or its ring groups, warm transfers, recording and reporting.

Phone + Inbox Pro: $59 a month, billed $59 per user per month, or $65 month-to-month. It includes 45 AI voice-agent minutes per user, 600 call minutes, 1,200 SMS per user, ring groups, warm transfers, recording and reporting. It fits teams needing those capabilities, but the per-user quotas make seat count and usage important to budget.

CRM: $99 a month, billed $99 per month, or $115 month-to-month. One user and one pipeline are included; each additional user costs $30. This is a direct entry point for teams prioritizing lead management, with a clear added-seat cost.

Operations: $1.35 a month per door, with a $200 minimum; month-to-month is $1.55 per door. Branching logic, PMS auto-triggers, 15+ templates and escalation dashboards make it suited to process-heavy operations, though the minimum raises the entry cost for smaller portfolios.

Platform: $2.99 a month per door, with a $500 minimum and annual contract; month-to-month is $3.49 per door. It combines CRM, Phone + Inbox Pro, Operations, Enhanced Maintenance and AI Engine. Calling and texting are unlimited within the fair-use policy. Its breadth may suit businesses consolidating several functions, but the minimum and annual commitment make it a poor fit for a small operation wanting only one module.

The quoted Phone + Inbox Core and Pro prices also appear as $29.00 and $59 a month, respectively; the per-user billing terms clarify how those plans scale. Check whether the relevant seat or door minimum fits your business before committing.

Platforms

LeadSimple runs on the web, with native Android and iOS apps for Phone + Inbox users and a mobile-optimized web app accessible by phone. REST API access is available for account admins. The product is paid, not open source, and the maker is based in Seattle, Washington; LeadSimple was founded in 2013.

Who it's for

LeadSimple is best suited to residential property-management businesses that want lead routing and leasing pipelines connected to communications and operational workflows. Its integrations, API and per-door Operations or Platform plans may suit teams coordinating repeatable processes across property systems. Smaller teams should weigh the minimums and per-user charges; organizations handling HIPAA-regulated workflows should look elsewhere.

Pros and cons

Pros: Property-specific lead stages, playbooks and owner-onboarding triggers connect sales work to subsequent operations.

Pros: Phone + Inbox combines calls, texts and email, while named property-system integrations and API access support connected workflows.

Pros: Modular plans let buyers start with communications, CRM, Operations or a broader Platform package.

Cons: Operations and Platform have $200 and $500 minimums, respectively, and Platform requires an annual contract.

Cons: Pro has per-user call and SMS allowances; Platform’s unlimited calling and texting remain subject to fair use.

Cons: Native mobile apps are currently oriented toward Phone + Inbox, and the service is not intended for HIPAA obligations.

Alternatives

For a different property-management CRM, compare Property Management CRM Software; for a broader property platform, see Property Management Software. General-purpose CRM buyers can also consider CRM Software.

Ayillo CRM may suit buyers who want property, unit and resident records, document and photo storage, and a resident portal; its Core workspace is $49 a month and includes the first five units. Letfold is another paid option, with a Starter plan at £29 per month or £290 per year for 50 properties, five staff users and one branch. Consider Knock CRM as another CRM option.

MagicDoor is another paid option, while Barefoot CRM offers a paid plan for additional units. For leasing-focused needs, compare Funnel Leasing, whose Essentials plan includes CRM, omnichannel communications, AI message suggestions, AI workflows and online leasing. Property CRM offers residential lettings and property sales modules with quotation-based pricing.

Verdict

Choose LeadSimple if you run a residential property-management business and want lead management, shared communications and operational workflows connected in one product. Its property-specific CRM and integrations are the strongest reasons to choose it. Look elsewhere if plan minimums or per-seat allowances do not fit your scale, or if your work requires HIPAA coverage.