Mailchimp vs Mailercloud
Mailchimp
mailchimp.com
Mailercloud
mailercloud.comSide by side
| Figure | Mailchimp | Mailercloud |
|---|---|---|
| Price from | $13/mo | $10/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 9 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.5 (#45) |
| Spec score · Email Marketing Software | 9.0 (#10) | 8.5 (#48) |
| A/B testing | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | The marketing platform includes a visual workflow editor, behavior-based triggers and pre-built automation templates. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2018 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Listed integrations include Zapier, WordPress, Pabbly Connect, Integrately, Make, Google Sheets and HubSpot. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | Mailercloud says its information security approach aligns with ISO 27001 and GDPR and describes least-privilege access controls and regular backups. |
| Audience segmentation | Yes | Yes |
| Subscriber limit | 500 | 5000 |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Marketing plans include email support, while Premium and Enterprise also list priority chat support. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Mailercloud
- FreeFree
- Premium$10 a month
- EnterprisePrice not published
- Marketing Platform FreeFree
- Email API Basic$10 a month
- Marketing Platform Premium$10 a month
- Email API Pro$100 a month
- Email API Platform$450 a month
- Marketing Platform EnterprisePriced on request
In their own words
Mailercloud
Mailercloud provides an email marketing platform and a separate Email API for programmatic sending. The marketing service supports regular campaigns, autoresponders, automation, audience segmentation and A/B testing. A drag-and-drop builder offers 400+ mobile-responsive templates, previews for desktop and mobile, and a custom HTML editor. Automation includes a visual workflow editor, behavior-based triggers and pre-built templates.
Campaign reporting covers opens, clicks, bounces, unsubscribes and revenue, alongside inbox placement and spam score monitoring. Listed integrations include Zapier, WordPress, Pabbly Connect, Integrately, Make, Google Sheets and HubSpot. The Email API provides SMTP and REST interfaces, with webhooks for delivery, open, click, bounce and unsubscribe events. Marketing plans include email support; Premium and Enterprise also list priority chat support. The free marketing plan is free and includes 1,000 contacts, 12,000 emails per month and one advanced automation. Marketing Platform Premium is $10 a month for 5,000 contacts and unlimited emails. API plans start at $10 a month; a 14-day API trial includes 100 test emails.