Mailchimp vs Mailpro
Mailchimp
mailchimp.comMailpro
mailpro.comSide by side
| Figure | Mailchimp | Mailpro |
|---|---|---|
| Price from | $13/mo | $15/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Email marketing tools | 9.4 (#2) | 9.1 (#13) |
| Spec score · Email Marketing Software | 9.0 (#11) | 8.8 (#22) |
| Spec score · Nonprofit Email Marketing Software | 8.7 (#10) | 8.6 (#11) |
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | The plan comparison lists A/B testing as a campaign creation feature, unavailable on Trial. |
| A/B testing | Yes | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Campaign reporting includes opens, clicks, conversions, heatmaps, geolocation and real-time statistics. |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | Mailpro exposes Email, CRM/contact and SMS REST APIs using JSON; Email and SMS APIs also support XML. |
| API documentation | Developer documentation includes API references, guides, integration guidance, webhooks and release notes. | The developer portal documents endpoints, parameters, responses, errors, webhooks and authentication in six languages and supports trying calls interactively. |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Automations support predefined workflows, triggers, actions and custom conditions; Flex excludes advanced automations while Pro includes them. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | Maxony Group says it was founded in 2001 by Regis Courbat and launched Mailpro as a freemium SaaS product in 2012. |
| Company size | LinkedIn lists Mailchimp as an Atlanta-based private company with 1,001–5,000 employees. | LinkedIn lists Mailpro as privately held with 11–50 employees. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2001 |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | Maxony Suisse SA lists Rue Agasse 54, 1208 Geneva, Switzerland as its address. |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Official integrations include WordPress, Shopify, PrestaShop, Magento, Zapier, Make and n8n, alongside CRM and form connectors. |
| Landing pages | Yes | No |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Mailpro
Mailpro is a web-based email marketing service from a company founded in 2001 and headquartered in Geneva, Switzerland. It provides email automation, audience segmentation, and A/B testing for organizing campaigns, targeting groups, and comparing message versions. Landing pages are not included. The listed monthly send limit is 1,000 emails. Plans are named Trial, Pro, and Flex: Trial lasts 30 days, Pro covers 1,000 emails per month, and Flex provides 5,000 credits. The pricing note mentions a free plan and a 30-day trial, while the product facts identify no free plan and list the trial as available; no plan price is shown. Mailpro runs on the web. Its capabilities focus on sending and refining email campaigns through automation, segmentation, and testing. The 1,000-email limit and lack of landing pages are central considerations when matching it to a campaign workflow.