| Price from | $13/mo | $3.25/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 5 | 3 |
| Spec score · Email marketing tools | 9.4 (#2) | 7.7 (#120) |
| Spec score · Email Marketing Software | 9.0 (#10) | 7.8 (#121) |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Campaign insights include subscriber click and open rates, location and other activity. |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Listed integrations include Gravity Forms, Mailgun, Gmail, SendGrid, Contact Form 7, Google Analytics and reCaptcha. |
| Audience segmentation | Yes | Yes |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Official support is provided through the member area, and the knowledge base offers more than 300 articles, tips and troubleshooting guides. |
