Mailchimp vs Mautic
Mailchimp
mailchimp.com
Mautic
mautic.orgSide by side
| Figure | Mailchimp | Mautic |
|---|---|---|
| Price from | $13/mo | €247.50/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 5 |
| Spec score · Marketing Automation Software | 9.3 (#2) | 9.2 (#4) |
| Spec score · All-in-One Marketing Platform | 8.8 (#7) | 8.7 (#10) |
| Spec score · Email Automation | 8.8 (#6) | 8.6 (#9) |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Mautic provides lead nurturing and drag-and-drop campaign automation for customized marketing touchpoints. |
| Email automation | Yes | Yes |
| Email marketing | The product sends personalized email campaigns and provides campaign creation tools. | Mautic supports creating, personalizing and A/B testing marketing and transactional emails with a drag-and-drop builder. |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Mautic directs users to forums for troubleshooting and offers partners for hosting, support, training and consultancy. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Mautic
- Mautic Essential€247.50 a month
- Mautic Professional€1,237 a month
- Mautic EnterprisePriced on request
- Download (self-host)Free
- Mautic TrialFree
In their own words
Mautic
Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.