| Price from | $13/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 4 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.5 (#39) |
| Spec score · Email Marketing Software | 9.0 (#5) | 8.5 (#40) |
| A/B testing | Yes | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | The platform reports delivery, opens, clicks, bounces, unsubscribes, and complaints, with exportable data and real-time webhooks. |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The REST API supports idempotent sends using request IDs and real-time delivery event webhooks. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2018 |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | Noida, Uttar Pradesh, India |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The product supports SMTP and REST API sending, and its API page names WordPress, Django, Laravel, and legacy ERP systems as examples of applications that can switch to SMTP relay. |
| Landing pages | Yes | Yes |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The pricing page lists SPF, DKIM, DMARC, two-factor authentication, user management, and login logs among its features. |
| Audience segmentation | Yes | Yes |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | The maker lists email and phone support during Indian business hours for all plans, with dedicated account managers and priority responses on higher tiers. |
