| Price from | $13/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.3 (#68) |
| Spec score · Email Marketing Software | 9.0 (#10) | 8.2 (#77) |
| A/B testing | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Email workflows support triggers, waiting times and if/then branches for messages such as welcome emails, birthday greetings and reminders. |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | Freiburg im Breisgau, Germany |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The maker lists plugins for Shopware 5 and 6 and WooCommerce, plus Zapier and an API for other systems. |
| Native integrations | 300 | 4 |
| Audience segmentation | Yes | Yes |
| Subscriber limit | 500 | 500 |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | All customers receive free support by phone, email and ticket; the maker reports an average response time of 9 minutes. |
