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SPECIFICTION
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Mailchimp vs Recapture

Mailchimp

mailchimp.com

Recapture

recapture.io

Side by side

FigureMailchimpRecapture
Price from$13/mo$39/mo
Free planYes—
Free trialYesYes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published56
Spec score · Email marketing tools9.4 (#2)7.6 (#133)
Spec score · Email Marketing Software9.0 (#10)7.7 (#131)
Email automationYesYes
Free planYesNo
IntegrationsMailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.The features page names MailChimp and Zapier, and the homepage shows ecommerce support for Shopify, WooCommerce, Magento, BigCommerce, and Easy Digital Downloads.
SecurityMailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.Recapture says it encrypts off-site backups, does not store credit card numbers on its servers, and uses industry standard techniques to protect stored data.
Audience segmentationYesYes
SupportOfficial feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers.The pricing page says support is available by live chat, phone, or email.

Plans

Mailchimp

  • FreeFree
  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Mailchimp pricing →

Recapture

  • Cart Recovery$39 a month
  • Cart Recovery + Email$58 a month
  • Cart Recovery + SMS$59 a month
  • cart recovery$39 a month
  • cart recovery + email$58 a month
  • cart recovery + sms$59 a month

Recapture pricing →

In their own words

Mailchimp

Mailchimp has no write-up on Specifiction yet; its figures are above.

Visit mailchimp.com

Recapture

Recapture has no write-up on Specifiction yet; its figures are above.

Visit recapture.io