Mailchimp vs SmartrMail
Mailchimp
mailchimp.comSmartrMail
smartrmail.comSide by side
| Figure | Mailchimp | SmartrMail |
|---|---|---|
| Price from | $13/mo | $10/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.4 (#59) |
| Spec score · Email Marketing Software | 9.0 (#10) | 8.1 (#92) |
| A/B testing | Yes | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Reporting connects opens, clicks, and conversions to orders and includes campaign sales attribution and automation-level reporting. |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | SmartrMail documents an API that uses token authentication and provides endpoints for lists and subscribers. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2016 |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | New York, NY, USA |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The pricing page lists Shopify, BigCommerce, WooCommerce, and Neto as supported platforms on Free; Essential is listed as Shopify only. |
| Audience segmentation | Yes | Yes |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | The company says real SmartrMail staff provide chat support during business hours across plans, with a dedicated account manager on Pro. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
SmartrMail
- FreeFree
- Essential$100.01 a month
- Pro$490.01 a month
- SMS add-on$10 a month
In their own words
SmartrMail
SmartrMail has no write-up on Specifiction yet; its figures are above.