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SPECIFICTION
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Mailchimp vs SmartrMail

Mailchimp

mailchimp.com

SmartrMail

smartrmail.com

Side by side

FigureMailchimpSmartrMail
Price from$13/mo$10/mo
Free planYesYes
Free trialYesYes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published54
Spec score · Email marketing tools9.4 (#2)8.4 (#59)
Spec score · Email Marketing Software9.0 (#10)8.1 (#92)
A/B testingYesYes
AnalyticsReporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics.Reporting connects opens, clicks, and conversions to orders and includes campaign sales attribution and automation-level reporting.
APIMailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.SmartrMail documents an API that uses token authentication and provides endpoints for lists and subscribers.
Email automationYesYes
Founded20012016
Free planYesYes
HeadquartersAtlanta, USANew York, NY, USA
IntegrationsMailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.The pricing page lists Shopify, BigCommerce, WooCommerce, and Neto as supported platforms on Free; Essential is listed as Shopify only.
Audience segmentationYesYes
SupportOfficial feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers.The company says real SmartrMail staff provide chat support during business hours across plans, with a dedicated account manager on Pro.

Plans

Mailchimp

  • FreeFree
  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Mailchimp pricing →

SmartrMail

  • FreeFree
  • Essential$100.01 a month
  • Pro$490.01 a month
  • SMS add-on$10 a month

SmartrMail pricing →

In their own words

Mailchimp

Mailchimp has no write-up on Specifiction yet; its figures are above.

Visit mailchimp.com

SmartrMail

SmartrMail has no write-up on Specifiction yet; its figures are above.

Visit smartrmail.com