Mailchimp vs TargetBay
Mailchimp
mailchimp.comTargetBay
targetbay.comSide by side
| Figure | Mailchimp | TargetBay |
|---|---|---|
| Price from | $13/mo | $3.33/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.4 (#54) |
| Spec score · Email Marketing Software | 9.0 (#10) | 7.8 (#124) |
| A/B testing | Yes | Yes |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | TargetBay’s About page says it launched in 2016 and was founded in June 2016. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2016 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | TargetBay says it uses reasonable security precautions to protect collected information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. |
| Audience segmentation | Yes | Yes |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | BayEngage monthly plans include email support, knowledge-base access, and deliverability monitoring, while its annual Full Migration plan adds 24/7/365 priority support and a dedicated success manager. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
TargetBay
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
- BayReviews Premium (annual)$249 a year
- BayReviews Premium$299 a month
- BayReviews Enterprise (annual)$499 a year
- BayReviews EnterprisePriced on request
In their own words
TargetBay
TargetBay is an eCommerce marketing suite combining email and SMS marketing, reviews, and customer loyalty tools. BayEngage supports campaigns with segmentation, AI-driven personalization, workflow automation, and deliverability features. Its AI Email Agent can create campaign copy, layout, and HTML in one step. BayReviews provides review management, moderation, insights, user-generated content, and syndication to TikTok Shop, Google, and Walmart.com. BayRewards supports loyalty and referral programs with points, earning and redemption rules, VIP tiers, and analytics. Listed integrations include Shopify, WooCommerce, BigCommerce, and Adobe Commerce; BayReviews also lists Magento, Shift4Shop, Volusion, and Ecwid as supported platforms. TargetBay is available on the web and through an API, with email automation, audience segmentation, and A/B testing. It launched in 2016. A free plan and 14-day trial are listed. BayReviews pricing includes monthly and annual options: Starter monthly is $49 a month and caps orders at 200; Growth monthly is $89 a month and caps orders at 1,000. Enterprise lists no price.