Mailchimp vs Twilio Email API
Mailchimp
mailchimp.comTwilio Email API
twilio.comSide by side
| Figure | Mailchimp | Twilio Email API |
|---|---|---|
| Price from | $13/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 2 |
| Spec score · Transactional Email Software | 9.2 (#2) | 7.4 (#36) |
| Spec score · Transactional email services | 8.8 (#8) | 7.4 (#34) |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | Twilio says it was founded in 2008 to simplify telecommunications and bring communications to the cloud. |
| Founded | 2001 | 2008 |
| Headquarters | Atlanta, USA | San Francisco, California, United States |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | Twilio SendGrid lists SPF, DKIM, DMARC, and TLS encryption among its email security features. |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Twilio SendGrid says its email experts can help with setup, troubleshooting, deliverability, and open rates. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Twilio Email API
- Twilio Email free trialFree
- Twilio Email pay-as-you-goFree
In their own words
Twilio Email API
Twilio Email API lets teams add transactional and marketing email to applications and cross-channel workflows through the Twilio Console. Requests use JSON and can address one or multiple recipients; emails can be scheduled up to seven days ahead. LiquidJS templates can personalize subject, text and HTML fields, while status reporting covers sent, delivered, undelivered, opened and failed messages. Real-time email logs and deliverability tools are included. Requests with attachments have a 10 MB limit and can include no more than 10,000 recipients. The listed pay-as-you-go plan costs nothing, billed per email sent at $0.0013 per email, with no monthly base fee, feature tiers or overage charges. A 30-day free trial offers 100 free emails per day. The API is listed for web and API use, with delivery by API; templates are listed as both and delivery logs are retained for 7 days. Twilio says Email and SendGrid are separate products built on the same email infrastructure, with SendGrid intended for high-volume transactional and marketing email.