Mailchimp vs Twilio SendGrid
Mailchimp
mailchimp.com
Twilio SendGrid
twilio.comSide by side
| Figure | Mailchimp | Twilio SendGrid |
|---|---|---|
| Price from | $13/mo | $19.95/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.9 (#18) |
| Spec score · Transactional Email Software | 9.2 (#2) | 8.2 (#19) |
| Spec score · Email Marketing Software | 9.0 (#11) | 8.2 (#82) |
| Spec score · Transactional email services | 8.8 (#8) | 9.1 (#2) |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | The Email Activity API, Event Webhook, and Activity dashboard can track deliveries, opens, clicks, bounces, unsubscribes, and spam reports. |
| Founded | 2001 | 2008 |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | San Francisco, CA |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Twilio offers professional services from email experts to help configure email, troubleshoot issues, and improve deliverability and open rates. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Twilio SendGrid
- Free TrialFree
- Pay as you goFree
- Essentials$19.95 a month
- Pro$89.95 a month
- PremierPriced on request
In their own words
Twilio SendGrid
Twilio SendGrid Email API sends email through a cloud-based delivery service, so customers do not need to maintain their own email servers. Messages can be sent through its RESTful Web API, SMTP relay, or SMTP API, with open-source client libraries for C#, Go, Java, Node.js, PHP, Python, and Ruby. Tools include dynamic templates, an Email Validation API, deliverability insights, and email testing. The Email Activity API, Event Webhook, and Activity dashboard track deliveries, opens, clicks, bounces, unsubscribes, and spam reports. Security features listed include SPF, DKIM, DMARC, TLS encryption, and API keys that can be limited or revoked. Twilio states a 99% deliverability rate. A 60-day free trial is listed at free, with limits of 100 emails per day and 100 contacts. Pay as you go is free; Essentials starts at $19.95 a month and Pro at $89.95 a month. Each email to one recipient uses a credit, even if deferred or sent to spam. Twilio says SendGrid does not natively support HIPAA-compliant data transmission.