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SPECIFICTION
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Mailchimp vs Umso

Mailchimp

mailchimp.com

Umso

umso.com

Side by side

FigureMailchimpUmso
Price from$13/mo$7/mo
Free planYesYes
Free trialYes—
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published53
Spec score · Landing Page Builders9.0 (#8)7.5 (#42)
AnalyticsReporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics.Umso describes its built-in analytics as privacy-first, requiring no setup and collecting the least amount of data necessary for insights.
SecurityMailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.Umso says its services are hosted on AWS, new sites have HTTPS enabled automatically, and critical interfaces require at least TLS 1.2; the policy page says it was last updated Oct. 1 2021.
SupportOfficial feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers.Support chat is listed as available Monday to Friday, 9am–5pm PST and 09:00–17:00 CET, with documentation also available.

Plans

Mailchimp

  • FreeFree
  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Mailchimp pricing →

Umso

  • FreeFree
  • Basic$7 a month
  • Pro$20 a month

Umso pricing →

In their own words

Mailchimp

Mailchimp has no write-up on Specifiction yet; its figures are above.

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Umso

Umso has no write-up on Specifiction yet; its figures are above.

Visit umso.com