| Price from | $13/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 2 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.0 (#84) |
| Spec score · Marketing Automation Software | 9.3 (#2) | 7.7 (#74) |
| Spec score · Email Marketing Software | 9.0 (#10) | 7.5 (#144) |
| A/B testing | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Its visual workflow builder offers ready-made templates and can automate email, SMS, and browser push messages using triggers and lead engagement behavior. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2014 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The maker lists integrations and connectors including Salesforce, Zapier, Shopify, SyncSpider, Integrately, KonnectzIT, Pabbly, and Make. |
| Landing pages | Yes | Yes |
| Audience segmentation | Yes | Yes |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | VBOUT says technical support is not limited to a defined number of hours and offers optional personalized onboarding, setup, and training. |
