Mailchimp vs VerticalResponse
Mailchimp
mailchimp.comVerticalResponse
verticalresponse.comSide by side
| Figure | Mailchimp | VerticalResponse |
|---|---|---|
| Price from | $13/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 7 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.3 (#67) |
| Spec score · Email Marketing Software | 9.0 (#10) | 8.0 (#102) |
| A/B testing | Yes | Yes |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The REST API supports list management, campaign creation and launch, and social features. |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | The product supports automated follow-up emails to contacts. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2001 |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | Florida, USA |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The integrations page lists Shopify, BigCommerce, Salesforce, ZohoCRM, WordPress contact forms, and other services; some connections use Zapier or Make. |
| Landing pages | Yes | Yes |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | The privacy policy says VerticalResponse uses SSL technology for sensitive data and firewall-protected servers. |
| Audience segmentation | Yes | Yes |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | The support page says its support team is available Monday through Friday. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
VerticalResponse
- BasicPrice not published
- ProPrice not published
- Free (Surveys)Free
- Pay As You Go$0.03, paid once
- Basic (Email)$13 a month
- Basic (Surveys)$19 a month
- Pro (Email)$19 a month
In their own words
VerticalResponse
VerticalResponse has no write-up on Specifiction yet; its figures are above.