Mailercloud vs Substack
Mailercloud
mailercloud.com
Substack
substack.comSide by side
| Figure | Mailercloud | Substack |
|---|---|---|
| Price from | $10/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 9 | 4 |
| Spec score · Email marketing tools | 8.5 (#45) | 9.2 (#8) |
| Spec score · Email Marketing Software | 8.5 (#48) | 8.6 (#41) |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Listed integrations include Zapier, WordPress, Pabbly Connect, Integrately, Make, Google Sheets and HubSpot. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
| Audience segmentation | Yes | Yes |
| Support | Marketing plans include email support, while Premium and Enterprise also list priority chat support. | Substack directs users to its Help Center for FAQs and walkthroughs and handles subscriber support questions on behalf of writers. |
| Who it serves | The pricing page presents use cases for ecommerce stores, agencies and consultants, solopreneurs and creators, and B2B SaaS and startups. | Substack describes its audience as including writers, journalists, podcasters, video creators, experts, educators, and media companies. |
Plans
Mailercloud
- FreeFree
- Premium$10 a month
- EnterprisePrice not published
- Marketing Platform FreeFree
- Email API Basic$10 a month
- Marketing Platform Premium$10 a month
- Email API Pro$100 a month
- Email API Platform$450 a month
- Marketing Platform EnterprisePriced on request
Substack
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptionsPrice not published
In their own words
Mailercloud
Mailercloud provides an email marketing platform and a separate Email API for programmatic sending. The marketing service supports regular campaigns, autoresponders, automation, audience segmentation and A/B testing. A drag-and-drop builder offers 400+ mobile-responsive templates, previews for desktop and mobile, and a custom HTML editor. Automation includes a visual workflow editor, behavior-based triggers and pre-built templates.
Campaign reporting covers opens, clicks, bounces, unsubscribes and revenue, alongside inbox placement and spam score monitoring. Listed integrations include Zapier, WordPress, Pabbly Connect, Integrately, Make, Google Sheets and HubSpot. The Email API provides SMTP and REST interfaces, with webhooks for delivery, open, click, bounce and unsubscribe events. Marketing plans include email support; Premium and Enterprise also list priority chat support. The free marketing plan is free and includes 1,000 contacts, 12,000 emails per month and one advanced automation. Marketing Platform Premium is $10 a month for 5,000 contacts and unlimited emails. API plans start at $10 a month; a 14-day API trial includes 100 test emails.
Substack
Substack is a publishing platform for writers, creators, and subscribers, bringing posts, newsletters, podcasts, video, live streams, and pages into one publishing flow. Its editor supports scheduling, autosaved drafts, version history, templates, SEO metadata, and headline A/B testing. Creators can offer free or paid posts, subscriptions, trials, gifts, and group plans. Discovery tools include recommendations, Notes, leaderboards, referrals, and search; audience segmentation and email automation are also available. Podcast episodes can be distributed automatically to Apple Podcasts and Spotify, while video can go automatically to YouTube and LinkedIn. Publishing is free. When creators enable paid subscriptions, Substack keeps 10% of subscription revenue, and Stripe charges payment processing fees. Creators own their intellectual property and mailing list and can export their data. Substack serves writers, journalists, podcasters, video creators, experts, educators, and media companies. It is available on the web, Android, and iOS. Substack directs users to its Help Center and handles subscriber support questions on behalf of writers.