Mailjoy vs Postalytics

Mailjoy is a self-service web and API service for designing, mailing, and tracking personalized postcards and letters. Its drag-and-drop editor provides templates, uploaded artwork, previews, and shareable PDF proofs. Recipient data can personalize mailers, while imported contacts can be organized into lists and segments based on conditions such as location or mailing history. Mailjoy describes recipient-level delivery and conversion tracking, campaign reporting, and conversion notifications. Shopify syncs customer data and supports segmentation from order activity, tags, and other Shopify information. Zapier connects it with more than 5,000 apps, and a REST API is available to Mailjoy Pro customers. The homepage says full-color pieces are mailed within two business days using First Class postage and expected 2–4 business days after mailing. Listed prices include 90¢ per standard postcard, $1.20 per large postcard, and $1.50 per wide postcard or letter, with print, postage, and tracking included.

Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.