Mailpro vs Sendlane
Mailpro
mailpro.com
Sendlane
sendlane.comSide by side
| Figure | Mailpro | Sendlane |
|---|---|---|
| Price from | $15/mo | $100/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 2 |
| Spec score · Email marketing tools | 9.1 (#12) | 8.8 (#22) |
| Spec score · Email Marketing Software | 8.8 (#21) | 8.3 (#69) |
| A/B testing | Yes | Yes |
| Analytics | Campaign reporting includes opens, clicks, conversions, heatmaps, geolocation and real-time statistics. | Sendlane lists real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability among its features. |
| API | Mailpro exposes Email, CRM/contact and SMS REST APIs using JSON; Email and SMS APIs also support XML. | Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data. |
| API documentation | The developer portal documents endpoints, parameters, responses, errors, webhooks and authentication in six languages and supports trying calls interactively. | The custom integration guide links to complete v2 API documentation and provides event references and integration guidance. |
| Automation | Automations support predefined workflows, triggers, actions and custom conditions; Flex excludes advanced automations while Pro includes them. | The pricing page lists pre-built funnels and behavior-, trigger-, and event-based marketing automation. |
| Company history | Maxony Group says it was founded in 2001 by Regis Courbat and launched Mailpro as a freemium SaaS product in 2012. | Sendlane's company story says the founders began building the product in 2013 and officially went all in on it in 2017. |
| Company legal name | The service's privacy materials identify MAXONY Suisse SA as the responsible processing entity. | Crunchbase lists the legal name as SENDLANE, INC. |
| Company size | LinkedIn lists Mailpro as privately held with 11–50 employees. | LinkedIn lists a company size of 51–200 employees. |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Maxony Suisse SA lists Rue Agasse 54, 1208 Geneva, Switzerland as its address. | San Diego, California, United States |
| Integrations | Official integrations include WordPress, Shopify, PrestaShop, Magento, Zapier, Make and n8n, alongside CRM and form connectors. | The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier. |
| Security | Mailpro says data is hosted in Switzerland with encrypted daily backups, bcrypt password hashing, optional two-factor authentication and TLS encryption. | Sendlane requires users to send from verified sending subdomains with authenticated sender profiles, using SPF, DKIM, and DMARC verification. |
| Segmentation | Contacts can be organized with lists, tags, custom fields and behavior or location based segments. | The pricing page lists tags, custom fields, and multivariable segmentation tools. |
Plans
In their own words
Mailpro
Mailpro is a web-based email marketing service from a company founded in 2001 and headquartered in Geneva, Switzerland. It provides email automation, audience segmentation, and A/B testing for organizing campaigns, targeting groups, and comparing message versions. Landing pages are not included. The listed monthly send limit is 1,000 emails. Plans are named Trial, Pro, and Flex: Trial lasts 30 days, Pro covers 1,000 emails per month, and Flex provides 5,000 credits. The pricing note mentions a free plan and a 30-day trial, while the product facts identify no free plan and list the trial as available; no plan price is shown. Mailpro runs on the web. Its capabilities focus on sending and refining email campaigns through automation, segmentation, and testing. The 1,000-email limit and lack of landing pages are central considerations when matching it to a campaign workflow.