Mailpro vs Substack
Mailpro
mailpro.com
Substack
substack.comSide by side
| Figure | Mailpro | Substack |
|---|---|---|
| Price from | $15/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Email marketing tools | 9.1 (#13) | 9.2 (#9) |
| Spec score · Email Marketing Software | 8.8 (#22) | 8.6 (#42) |
| Company legal name | The service's privacy materials identify MAXONY Suisse SA as the responsible processing entity. | Crunchbase lists the legal name as Substack Inc. |
| Company size | LinkedIn lists Mailpro as privately held with 11–50 employees. | LinkedIn lists 51–200 employees, while Crunchbase lists headcount in the 101–250 range. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Official integrations include WordPress, Shopify, PrestaShop, Magento, Zapier, Make and n8n, alongside CRM and form connectors. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
| Rating on Capterra | 3.0 out of 5 from 6 reviews | 0 out of 5 from 0 reviews |
| Rating on GetApp | 3.0 out of 5 from 6 reviews | 0 out of 5 from 0 reviews |
| Segmentation | Contacts can be organized with lists, tags, custom fields and behavior or location based segments. | Yes |
| Support | Support channels listed by Mailpro include email, phone, FAQs, knowledge-base articles, tutorials and videos; Pro adds phone support. | Substack directs users to its Help Center for FAQs and walkthroughs and handles subscriber support questions on behalf of writers. |
| What it does | Mailpro is a cloud email and SMS marketing platform for creating, sending, automating and measuring campaigns, with transactional messaging, forms, surveys and quizzes. | Substack is a publishing and subscription platform for writers, podcasters, video creators and media companies, combining content creation, email distribution, payments, community and analytics. |
Plans
Substack
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptionsPrice not published
In their own words
Mailpro
Mailpro is a web-based email marketing service from a company founded in 2001 and headquartered in Geneva, Switzerland. It provides email automation, audience segmentation, and A/B testing for organizing campaigns, targeting groups, and comparing message versions. Landing pages are not included. The listed monthly send limit is 1,000 emails. Plans are named Trial, Pro, and Flex: Trial lasts 30 days, Pro covers 1,000 emails per month, and Flex provides 5,000 credits. The pricing note mentions a free plan and a 30-day trial, while the product facts identify no free plan and list the trial as available; no plan price is shown. Mailpro runs on the web. Its capabilities focus on sending and refining email campaigns through automation, segmentation, and testing. The 1,000-email limit and lack of landing pages are central considerations when matching it to a campaign workflow.
Substack
Substack is a publishing platform for writers, creators, and subscribers, bringing posts, newsletters, podcasts, video, live streams, and pages into one publishing flow. Its editor supports scheduling, autosaved drafts, version history, templates, SEO metadata, and headline A/B testing. Creators can offer free or paid posts, subscriptions, trials, gifts, and group plans. Discovery tools include recommendations, Notes, leaderboards, referrals, and search; audience segmentation and email automation are also available. Podcast episodes can be distributed automatically to Apple Podcasts and Spotify, while video can go automatically to YouTube and LinkedIn. Publishing is free. When creators enable paid subscriptions, Substack keeps 10% of subscription revenue, and Stripe charges payment processing fees. Creators own their intellectual property and mailing list and can export their data. Substack serves writers, journalists, podcasters, video creators, experts, educators, and media companies. It is available on the web, Android, and iOS. Substack directs users to its Help Center and handles subscriber support questions on behalf of writers.