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SPECIFICTION
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Mailster vs Zoho Campaigns

Mailster

mailster.co

Zoho Campaigns

zoho.com

Side by side

FigureMailsterZoho Campaigns
Price from$3.25/mo$4/mo
Free plan—Yes
Free trialYesYes
Open source——
Web—Yes
Windows—Yes
macOS—Yes
Linux—Yes
iOS—Yes
Android—Yes
API—Yes
Self-hostedYes—
Plans published34
Spec score · Email marketing tools7.7 (#120)9.5 (#1)
Spec score · Email Marketing Software7.8 (#121)8.6 (#42)
AnalyticsCampaign insights include subscriber click and open rates, location and other activity.Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers.
Email automationYesYes
Free planNoYes
IntegrationsListed integrations include Gravity Forms, Mailgun, Gmail, SendGrid, Contact Form 7, Google Analytics and reCaptcha.The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs.
Audience segmentationYesStandard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring.
SupportOfficial support is provided through the member area, and the knowledge base offers more than 300 articles, tips and troubleshooting guides.The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support.

Plans

Mailster

  • Starter$39 a year
  • Professional$49 a year
  • Agency$99 a year

Mailster pricing →

Zoho Campaigns

  • Forever FreeFree
  • Forever FreeFree
  • Standard$4 a month
  • Professional$6 a month

Zoho Campaigns pricing →

In their own words

Mailster

Mailster has no write-up on Specifiction yet; its figures are above.

Visit mailster.co

Zoho Campaigns

Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.

Visit zoho.com