MailUp vs Zoho Campaigns
MailUp
mailup.com
Zoho Campaigns
zoho.comSide by side
| Figure | MailUp | Zoho Campaigns |
|---|---|---|
| Price from | €48/mo | $4/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Email marketing tools | 8.2 (#73) | 9.5 (#1) |
| Spec score · Email Marketing Software | 8.1 (#86) | 8.6 (#42) |
| A/B testing | Yes | Yes |
| Automation | The platform supports automated email and SMS workflows, with 3 automations in Starter and up to 100 in Plus and Premium. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Email automation | Yes | Yes |
| Founded | 2002 | 1996 |
| Free plan | No | Yes |
| Integrations | MailUp lists integrations and compatibility areas including CRM, CMS, e-commerce, ERP, external databases, and business intelligence systems. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Segmentation | Users can filter contacts by data, location, activity, or device and personalize campaigns with dynamic content. | Standard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring. |
| Support | Starter includes email support with requests processed within 4 business hours; Plus adds phone support and Premium includes priority support. | The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support. |
Plans
MailUp
- Starter€48 a month
- Plus€113 a month
- Premium€310 a month
- EnterprisePriced on request
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.