Manago AI (formerly SALESmanago) vs RudderStack Customer Data Platform
Manago AI (formerly SALESmanago)
manago.ai
RudderStack Customer Data Platform
rudderstack.comSide by side
| Figure | Manago AI (formerly SALESmanago) | RudderStack Customer Data Platform |
|---|---|---|
| Price from | €30/mo | $265/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 10 | 3 |
| Spec score · Customer Data Platforms | 9.0 (#4) | 8.9 (#6) |
| Founded | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. | 2019 |
| Integrations | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. | The integration catalog advertises more than 200 destination integrations across analytics, advertising, CRM, data warehouses and other categories. |
| Licence | The service agreement treats the platform, AI/ML algorithms and related technology as the provider's intellectual property; no open-source licence is offered. | The RudderStack server repository is licensed under Elastic License 2.0; SDK repositories use open-source licenses including MIT. |
| Rating on Capterra | 4.5 out of 5 from 252 reviews. | 5.0 out of 5 from 1 review |
| Rating on G2 | 4.5 out of 5 from 309 reviews. | 4.7 out of 5 from 52 reviews |
| Rating on GetApp | 4.5 out of 5 from 242 reviews. | 5.0 out of 5 from 1 review |
| Rating on TrustRadius | 8.5 out of 10 from 42 reviews and ratings. | 2 out of 10 from 4 reviews |
| Security controls | Manago AI lists SSO, two-factor authentication, DDoS protection, firewalls, network segmentation, identity separation and encryption in transit and at rest. | Enterprise security features listed include SSO, SSH tunnels, permissions management and audit logs. |
| Self-hosting | The terms describe an online Manago AI system accessed through the internet and do not describe a self-hosted deployment option. | The open-source edition requires customers to operate their own data plane and is aimed at teams with platform-engineering capacity. |
| Support | Pricing materials state that every package includes 24/7 technical support, help articles, a knowledge base and Customer Success access. | The Free plan has community Slack support without dedicated support; paid plans receive some team support, and Enterprise includes an account manager and dedicated Slack channel. |
| What it does | Manago AI is a customer-engagement platform that combines customer data, journey automation, personalization and AI campaign creation. | RudderStack is a warehouse-native customer data platform for collecting, governing, unifying and activating customer data. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
RudderStack Customer Data Platform
- FreeFree
- Growth$265 a month
- EnterprisePriced on request
In their own words
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.
RudderStack Customer Data Platform
RudderStack Customer Data Platform collects data from websites, applications, and backend systems, then routes it downstream in real time. Its warehouse-first approach builds on a customer’s warehouse, and RudderStack says it does not store customer data. Profiles can combine event information with other data-cloud sources to model a customer 360, while identity-resolved data can be activated across more than 200 tools. Listed integrations include Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka. Governance features include schema management, event validation, consent automation, and PII handling; security controls include SSO, SSH tunnels, permissions management, and audit logs. The Free plan costs nothing and includes 250K events per month, 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL. Processing stops after a second consecutive monthly overage. Growth costs $265 a month and includes one million events per month. Enterprise pricing is custom, and a 30-day trial is listed.