Manago AI (formerly SALESmanago) vs SAP HANA Cloud
Manago AI (formerly SALESmanago)
manago.ai
SAP HANA Cloud
sap.comSide by side
| Figure | Manago AI (formerly SALESmanago) | SAP HANA Cloud |
|---|---|---|
| Price from | €30/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 10 | 2 |
| Spec score · Customer Data Platforms | 9.0 (#4) | 7.6 (#27) |
| Founded | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. | 1972 |
| Free plan | No | Yes |
| Headquarters | Krakow, Poland | Walldorf, Germany |
| Product | Manago AI describes itself as an AI Customer Engagement Platform for understanding customers, acting on behavioural signals, and creating growth campaigns. | SAP HANA Cloud is a multi-model AI database for building AI agents and applications on live enterprise data. |
| Security | The maker lists SSO, 2FA, DDoS protection, firewalls, network segmentation, identity separation, periodic penetration tests, and vulnerability management. | Database data, logs and backups are encrypted at rest, and SAP manages encryption and key management; external SAP KMS can support customer-controlled keys. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
In their own words
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.
SAP HANA Cloud
SAP HANA Cloud has no write-up on Specifiction yet; its figures are above.