Manago AI (formerly SALESmanago) vs Zoho Marketing Plus

Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.

Zoho Marketing Plus is a web-based marketing platform that combines email automation, customer journeys, lead scoring, and lead capture forms. It supports multiple CRM integrations and includes capacity for 1,000 contacts. The Marketing Plus plan is listed at $30 a month with monthly billing. That plan covers one marketer, 1,000 contacts, 10,000 visitors, 25 webinar attendees, one brand, and 15 GB of storage. A separate pricing note lists a starting price of $25/mo with annual billing and a 15-day trial. There is no free plan. Zoho Marketing Plus is the maker listed for the product; its headquarters are in Chennai, India, and its founding year is 1996.