MARA vs Replzy
MARA
mara-solutions.comReplzy
replzy.comSide by side
| Figure | MARA | Replzy |
|---|---|---|
| Price from | €70/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 0 |
| Spec score · AI Review Response Generators | 8.6 (#5) | 7.6 (#14) |
| Analytics | Review analytics extract property-specific topics and sentiment, while higher-tier capabilities include group overviews, impact scores, competitor insights, and an AI research assistant. | The dashboard tracks response rates, sentiment mix, and rating changes over time. |
| Automation | MARA can prepare draft replies automatically and can publish eligible reviews automatically when a direct OTA integration is active. | Automation runs on a schedule, retries failed publishes, and stops on an authentication error. |
| Integrations | Supported PMS systems include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline; ASA is listed as coming soon. | Replzy connects to Google Play through the Play Developer API and to Apple through the App Store Connect API. |
| Product | MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams. | Replzy drafts and publishes AI-generated replies to Google Play and App Store reviews through official store APIs. |
| Security | MARA's privacy policy says it uses appropriate technical and organizational measures, including access controls and encryption in transit where appropriate. | Store credentials are encrypted with AES-256-GCM using a key held in Google Secret Manager, and the site says they are never exposed to the browser. |
| Support | MARA says its team is available to help with integration setup and invites customers to contact [email protected] with questions. | The Help Center says users can contact the support team for assistance. |
Plans
In their own words
Replzy
Replzy drafts and publishes AI-generated replies to Google Play and App Store reviews through the stores' official APIs. Its responses are contextual and brand-aligned, and users can set a separate manual-approval or automatic-publishing rule for each rating from 1★ to 5★; all ratings begin in manual approval. Scheduled automation retries failed publishing and stops when authentication errors occur. A failed publish is retried three times with backoff before being marked failed. Replzy tracks response rates, sentiment mix, and rating movement over time. Replies are generated in English, even for reviews in other languages, and store APIs expose only recent reviews, so the product may list fewer reviews than public counts. Store credentials are encrypted with AES-256-GCM using a key held in Google Secret Manager, and the site says they are never exposed to the browser. Users can export data as JSON with credentials redacted. Pricing is on request; the site offers 25 free replies without requiring a credit card.