MARA

Spec sheet

Product

MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams.Read 8 Oct 2026 · mara-solutions.com

Audience

MARA positions Lite for single independent hotels, Core for hotels and small groups, and Intelligence for hotel groups and portfolios.Read 8 Oct 2026 · mara-solutions.com

Free plan

NoRead 21 Sep 2026 · mara-solutions.com

API

The read-only API provides reviews, analytics, service tickets, and widget data for BI tools, dashboards, or automations; API and MCP access is rate limited on Core and unlimited on Intelligence.Read 8 Oct 2026 · mara-solutions.com

Integrations

Supported PMS systems include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline; ASA is listed as coming soon.Read 8 Oct 2026 · mara-solutions.com

Security

MARA's privacy policy says it uses appropriate technical and organizational measures, including access controls and encryption in transit where appropriate.Read 8 Oct 2026 · mara-solutions.com

Support

MARA says its team is available to help with integration setup and invites customers to contact [email protected] with questions.Read 8 Oct 2026 · mara-solutions.com

Headquarters

Mannheim, GermanyRead 28 Sep 2026 · mara-solutions.com

AI response assistance

YesRead 21 Sep 2026 · mara-solutions.com

Analytics

Review analytics extract property-specific topics and sentiment, while higher-tier capabilities include group overviews, impact scores, competitor insights, and an AI research assistant.Read 8 Oct 2026 · mara-solutions.com

Automation

MARA can prepare draft replies automatically and can publish eligible reviews automatically when a direct OTA integration is active.Read 8 Oct 2026 · mara-solutions.com

Brand voice

MARA learns a hotel's writing style from its published replies to draft responses in that voice.Read 8 Oct 2026 · mara-solutions.com

Data processing

MARA's subprocessors page lists AWS hosting and says its processing location is in the European Union; it also lists model hosting providers including OpenAI and Anthropic.Read 8 Oct 2026 · mara-solutions.com

Direct replies

One-click direct reply sending is available for Google, Booking.com, Expedia, and TripAdvisor; other sources use copy and open for manual publishing.Read 8 Oct 2026 · mara-solutions.com

Location limit

1Read 21 Sep 2026 · mara-solutions.com

Monitoring alerts

YesRead 21 Sep 2026 · mara-solutions.com

Review display widgets

YesRead 21 Sep 2026 · mara-solutions.com

Review sources

The review inbox connects to Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, OpenTable, and other sites through its Chrome plugin.Read 8 Oct 2026 · mara-solutions.com

Surveys

MARA offers in-stay and post-stay guest surveys, and can guide positive responses toward public Google or TripAdvisor reviews while keeping negative feedback private.Read 8 Oct 2026 · mara-solutions.com

Ticketing

MARA can route feedback-generated housekeeping and maintenance tickets to supported tools, and ticketing requires a PMS integration first.Read 8 Oct 2026 · mara-solutions.com

Plans and prices

Every MARA plan and price →

Where Specifiction places it

• Review Management Software#21 of 1648.7
• Online Reputation Management Software#12 of 618.5
• AI Review Response Generators#5 of 258.6