AppFollow vs MARA
AppFollow
appfollow.io
MARA
mara-solutions.comSide by side
| Figure | AppFollow | MARA |
|---|---|---|
| Price from | $19/mo | €70/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Review Management Software | 9.3 (#3) | 8.7 (#21) |
| Spec score · AI Review Response Generators | 9.4 (#1) | 8.6 (#5) |
| API | AppFollow offers webhooks and an API to send reviews or data to other systems. | The read-only API provides reviews, analytics, service tickets, and widget data for BI tools, dashboards, or automations; API and MCP access is rate limited on Core and unlimited on Intelligence. |
| Free plan | Yes | No |
| Headquarters | Helsinki, Finland | Mannheim, Germany |
| Integrations | Documented integrations include Slack, Zendesk, Helpshift, Freshdesk, Intercom, Help Scout, Usedesk, Salesforce, Discord, Microsoft Teams and Tableau. | Supported PMS systems include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline; ASA is listed as coming soon. |
| Product | AppFollow is a reputation management platform that collects app feedback and helps businesses analyze and act on it. | MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams. |
Plans
AppFollow
- FreeFree
- ASO$19 a month
- Essential$179 a month
- Team$599 a month
- EnterprisePriced on request
In their own words
AppFollow
AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.