| Price from | €70/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 0 |
| Spec score · Review Management Software | 8.7 (#21) | 6.9 (#155) |
| Spec score · Online Reputation Management Software | 8.5 (#12) | 6.5 (#57) |
| Analytics | Review analytics extract property-specific topics and sentiment, while higher-tier capabilities include group overviews, impact scores, competitor insights, and an AI research assistant. | Analytics include rating distribution, sentiment analysis, keyword extraction, performance trends, comparative analysis, and custom dashboards. |
| Headquarters | Mannheim, Germany | Pristina, Kosovo; New York, NY, USA |
| Product | MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams. | Wirecrest describes itself as a reputation management platform for monitoring reviews, generating AI-powered responses, and analyzing reputation data. |
| Monitoring alerts | Yes | Yes |
| AI response assistance | Yes | Yes |
| Review sources | The review inbox connects to Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, OpenTable, and other sites through its Chrome plugin. | Google,Facebook,TripAdvisor,Booking.com |
| Security | MARA's privacy policy says it uses appropriate technical and organizational measures, including access controls and encryption in transit where appropriate. | The homepage claims bank-level encryption, secure authentication, and compliance-ready infrastructure. |
| Support | MARA says its team is available to help with integration setup and invites customers to contact [email protected] with questions. | The homepage lists [email protected] as a contact address. |
