MarinOne vs Smartly
MarinOne
marinsoftware.com
Smartly
smartly.ioSide by side
| Figure | MarinOne | Smartly |
|---|---|---|
| Price from | $500/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Cross-Channel Advertising Software | 8.6 (#3) | 6.7 (#9) |
| Spec score · Ad Management | 8.5 (#3) | 6.6 (#13) |
| Spec score · Advertising Agency Software | 8.6 (#3) | 6.7 (#9) |
| Founded | 2006 | 2013 |
| Intended users | Marin positions MarinOne for brands and agencies managing advertising across multiple channels and accounts. | Smartly describes its platform for agency, performance, brand, and creative teams. |
| Product | MarinOne is a unified SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising. | Smartly is an AI advertising platform that brings creative and media together to create, launch, manage, and optimize campaigns across media platforms. |
| Support | Marin lists customer service and support at [email protected]. | Smartly describes support that includes onboarding, creative services, managed services, and hands-on customer service. |
Plans
In their own words
MarinOne
MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.