MarinOne vs Supermetrics
MarinOne
marinsoftware.com
Supermetrics
supermetrics.comSide by side
| Figure | MarinOne | Supermetrics |
|---|---|---|
| Price from | $500/mo | €3.25/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Marketing Analytics Software | 8.6 (#6) | 7.5 (#30) |
| Audience | Marin describes the platform as serving digital marketers at brands and agencies. | Supermetrics describes solutions for enterprise businesses, small and medium-sized businesses, marketing agencies, marketing teams, data teams, and development teams. |
| Founded | 2006 | 2013 |
| Headquarters | San Francisco, California, United States | Helsinki, Finland |
| Integrations | Marin lists connections across categories including ad platforms, analytics and tracking, CRM, data warehouses, ecommerce, retail media, search, and social. | The integrations directory includes sources such as Google Ads, Google Analytics 4, Facebook Ads, Shopify, TikTok Ads, and HubSpot. |
| Product | MarinOne is a unified SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising. | Supermetrics connects marketing platforms to reporting tools and AI chats so teams can analyze marketing data and act on insights. |
| Support | Marin lists customer service and support at [email protected]. | The homepage advertises 24/5 support across time zones. |
| Trial | Marin advertises a free trial of MarinOne for 30 days. | The integrations page offers a 14-day free trial without a credit card. |
Plans
Supermetrics
- Starter (yearly billing)€39 a year
- Starter€49 a month
- Growth (yearly billing)€159 a year
- Growth€199 a month
- EnterprisePriced on request
In their own words
MarinOne
MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.
Supermetrics
Supermetrics has no write-up on Specifiction yet; its figures are above.