Marketeer vs Metricool

Marketeer is web-based marketing software for small businesses, built around Kate, an AI marketing CMO, and twelve specialists that help plan, write, design, and report on marketing. Campaign tools include a 12-step builder, brand memory, a social calendar, and weekly plain-English reports. Social posts require customer approval before publishing. Business and Pro add autopilot, with a 12-hour queue and Hold button. Listed publishing connections cover Instagram, Facebook Pages, X, LinkedIn, TikTok, Bluesky, Threads, Pinterest, YouTube, and Google Business Profile. Customers can draft email broadcasts in their voice and send them after approval to up to 500 addresses per send. Reporting connections include Stripe revenue, Google Analytics, Google Search Console, and Meta ads numbers. Marketeer writes Google, Meta, and LinkedIn ad campaigns, but customers launch them in their own ad accounts. Personal costs £39/month after the trial; Business is £99/month and Pro is £299/month. A full 14-day product trial requires a card, while a free seven-day marketing plan is available without an account or card. The company says data is encrypted in transit and at rest and is not used to train public AI models.

Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.