Marketing Optimizer vs Poptin
Marketing Optimizer
marketingoptimizer.com
Poptin
poptin.comSide by side
| Figure | Marketing Optimizer | Poptin |
|---|---|---|
| Price from | $249/mo | $2.08/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 10 |
| Spec score · Lead Generation Software | 8.3 (#15) | 8.6 (#12) |
| Integrations | The pricing page lists Zapier integration on every plan, as well as a RESTful API, custom webhooks, and popular lead vendor integration among included data integration features. | Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections. |
| Product | Marketing Optimizer combines lead distribution, sales engagement, marketing automation, CRM, and lead management in one platform. | Poptin combines popups, forms, and built-in email marketing automation to help businesses capture leads and nurture customer relationships. |
| Security | The pricing FAQ says the service uses certified cloud servers and industry-standard security measures and lets customers set custom rules to delete sensitive data. | Poptin says it has ISO 27001 certification, uses TLS 1.2 or higher across its application, supports optional two-factor authentication, and performs periodic security audits. |
| Support | Plans include support tickets and consultative phone support; the Free plan specifies email and chat support, while paid plans specify unlimited support. | Official support options include live chat, email, knowledge-base articles, a Facebook group and priority support. |
Plans
Marketing Optimizer
- FreeFree
- Startup$249 a month
- Growth$499 a month
- Advanced$799 a month
Poptin
- FreeFree
- Free ForeverFree
- Growth$19 a month
- Basic$25 a year
- Basic$25 a month
- Pro$59 a month
- Pro$59 a year
- Agency$119 a year
- Agency$119 a month
- EnterprisePriced on request
In their own words
Marketing Optimizer
Marketing Optimizer has no write-up on Specifiction yet; its figures are above.
Poptin
Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).