MarkUp vs Pastel
MarkUp
markup.io
Pastel
usepastel.comSide by side
| Figure | MarkUp | Pastel |
|---|---|---|
| Price from | $79/mo | $25/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 19 | 8 |
| Spec score · Web Annotation Tools | 8.6 (#4) | 9.0 (#2) |
| Spec score · Markup Software | 8.7 (#5) | 9.0 (#3) |
| Spec score · Online Proofing Software | 8.7 (#6) | 8.9 (#4) |
| Company legal name | Crunchbase lists MarkUp Inc. as an active, private, for-profit company. | Pastel Labs Inc is identified as the owner of Pastel. |
| Guest access | Shared MarkUps can be reviewed by guests without creating an account. | People invited through a canvas link can comment as guests without creating an account or installing software. |
| Integrations | Official integration material documents Slack, Microsoft Teams, Zapier, Loom, Asana, Trello, Basecamp, Mailchimp, Google Sheets, Airtable, Todoist and Notion workflows. | Documented integrations include Trello, Jira, Asana, Monday.com, ClickUp, Zapier and custom webhooks. |
| Rating on Capterra | MarkUp is listed at 4.4 out of 5 from 11 reviews on Capterra. | 4.5 out of 5 from 43 reviews |
| Rating on Chrome Web Store | MarkUp For Chrome is rated 4.2 out of 5 from 34 ratings and shows 30,000 users. | 5.0 out of 5 from 3 ratings |
| Rating on G2 | MarkUp averages 4.6 out of 5 from 35 reviews on G2. | 4.5 out of 5 from 14 reviews |
| Rating on GetApp | MarkUp averages 4.4 out of 5 from 11 verified reviews on GetApp. | 4.5 out of 5 from 43 reviews |
| Security | Enterprise includes SOC II documentation, SSO (SAML), and a custom DPA. | Pastel's privacy policy describes protections including user IDs, passwords, encryption, firewalls, restricted employee access, and security requirements for service providers. |
| Support | Business and Enterprise include priority support, described as moving requests to the front of the queue for faster responses. | GetApp lists chat and email/help-desk support options for Pastel. |
| What it does | MarkUp is a visual collaboration service for placing contextual comments on websites and uploaded digital content. | Pastel is a cloud SaaS service for collecting and organizing visual feedback on live websites and other digital assets. |
Plans
MarkUp
- Pro (50 MarkUps)$79 a month
- Pro (50 MarkUps/month)$79 a month
- Pro (75 MarkUps)$99 a month
- Pro (75 MarkUps/month)$99 a month
- Pro (100 MarkUps)$129 a month
- Pro (100 MarkUps/month)$129 a month
- Business (200 MarkUps)$499 a month
- Business (200 MarkUps/month)$499 a month
- Business (400 MarkUps)$649 a month
- Business (400 MarkUps/month)$649 a month
Pastel
- FreeFree
- Free ForeverFree
- Pro$25 a month
- Pro$29 a month
- Team$84 a month
- Team$99 a month
- Enterprise$383 a month
- Enterprise$450 a month
In their own words
Pastel
Pastel is a visual feedback and approval tool for websites and creative files, including PDFs, images, and videos. Users create a canvas from a website to place comments directly on the page in a browser, or share live sites and upload files for review. Updates are real time, and teams can keep comments private while inviting guest reviewers who do not need accounts. Review workflows support assignments, labels, deadlines, approvals, pausing comments, responsive testing, and CSV export. Listed connections include Trello, Asana, Jira, ClickUp, Monday.com, Zapier, custom webhooks, and API-based integrations. Pastel also says Cursor, Claude, and ChatGPT can act on feedback through its MCP. The Free plan allows one active canvas at a time, though users can archive one canvas and restore it later. The 14-day trial gives access to any paid plan without requiring a credit card. Pro is $29 a month, billed at $350/year; Team is $99 a month, billed at $1,190/year.