MarkUp

Spec sheet

What it does

MarkUp is a visual collaboration service for placing contextual comments on websites and uploaded digital content.Read 14 Oct 2026 · markup.io

Product

MarkUp lets collaborators upload content, leave contextual comments, and share it for review.Read 4 Oct 2026 · markup.io

Intended users

The maker describes Pro as suited to individuals getting started, Business to teams needing control, and Enterprise to large organizations.Read 4 Oct 2026 · markup.io

API

The public REST API supports server-side automation, MarkUp management, workspace operations, users and webhooks through bearer API keys.Read 14 Oct 2026 · developer.markup.io

Integrations

Official integration material documents Slack, Microsoft Teams, Zapier, Loom, Asana, Trello, Basecamp, Mailchimp, Google Sheets, Airtable, Todoist and Notion workflows.Read 14 Oct 2026 · markup.io

Security

Enterprise includes SOC II documentation, SSO (SAML), and a custom DPA.Read 4 Oct 2026 · markup.io

Support

Business and Enterprise include priority support, described as moving requests to the front of the queue for faster responses.Read 4 Oct 2026 · markup.io

Annotations

Reviewers can pin comments to content and annotate directly on the work.Read 4 Oct 2026 · markup.io

Automation

MarkUp's maker describes connecting MarkUp to other apps through Zapier.Read 4 Oct 2026 · markup.io

Browser extension

The Chrome extension creates MarkUps from the browser and automatically includes screenshots with comments.Read 4 Oct 2026 · markup.io

Browser support

MarkUp works in current Firefox, Safari and Edge browsers, while Chrome is recommended for extension use and automatic screenshots.Read 14 Oct 2026 · educate.ceros.com

Chrome extension

The Chrome extension creates MarkUps from the browser and attaches an automatic screenshot to each comment.Read 14 Oct 2026 · chromewebstore.google.com

Company headquarters and size

Crunchbase lists New York, New York headquarters and 11–50 employees for MarkUp Inc.Read 14 Oct 2026 · crunchbase.com

Company legal name

Crunchbase lists MarkUp Inc. as an active, private, for-profit company.Read 14 Oct 2026 · crunchbase.com

Company ownership

MarkUp's privacy policy identifies Ceros, Inc. as the publisher and the homepage says the product is built by Ceros.Read 14 Oct 2026 · markup.io

Documentation depth

The developer hub includes API references, SDK installation, authentication, events, plugins, theming and resource documentation, with pages updated in September 2026.Read 14 Oct 2026 · developer.markup.io

File limitation

Figma files cannot be uploaded directly; the help center recommends exporting them to PDF.Read 14 Oct 2026 · educate.ceros.com

Guest access

Shared MarkUps can be reviewed by guests without creating an account.Read 14 Oct 2026 · markup.io

Limit: free-tier removal

Reviewers complain that free and small-business tiers were removed and that the resulting single-user entry price is unsuitable for freelancers.Read 14 Oct 2026 · capterra.com

Limit: missing workflow features

A Trustpilot reviewer requested tags and bulk editing, indicating those workflow functions were missing or insufficient for that user.Read 14 Oct 2026 · trustpilot.com

Limit: pricing increases

Trustpilot complaints describe increases from about $29 monthly to $79 and higher tiers, sometimes characterized as 280% to 350% increases without matching new features.Read 14 Oct 2026 · trustpilot.com

Limit: Shopify previews

A Shopify community report says MarkUp did not work well with Shopify preview URLs.Read 14 Oct 2026 · reddit.com

Limits

The pricing page lists one workspace for Pro and Business, with monthly allowances of 50–100 and 200–600 MarkUps respectively.Read 4 Oct 2026 · markup.io

Maker facts

LinkedIn lists Ceros as privately held, founded in 2012, headquartered in New York and employing 201–500 people.Read 14 Oct 2026 · linkedin.com

No self-hosting

The official offering is a hosted web service with browser SDK and API documentation; its terms describe Ceros-operated service code rather than a self-hosted package.Read 14 Oct 2026 · markup.io

Notable news

Ceros announced on January 20, 2022 that it acquired Northern Ireland visual-commenting company Oroson; the announcement said MarkUp had surpassed 200,000 users.Read 14 Oct 2026 · ceros.com

Notifications

The Microsoft Teams integration sends MarkUp feedback updates into a Teams workspace.Read 4 Oct 2026 · markup.io

Overages

Additional MarkUps can be purchased in batches of 10 at $4.00 per MarkUp.Read 4 Oct 2026 · markup.io

Pinned feedback

Users can drop pins, draw and highlight directly on content so discussions stay attached to the relevant location.Read 14 Oct 2026 · markup.io

Praise: collaboration

Reviewers repeatedly say MarkUp centralizes website and document feedback, reduces review back-and-forth and speeds agency workflows.Read 14 Oct 2026 · getapp.com

Praise: usability

G2 and Trustpilot reviewers repeatedly describe contextual commenting as intuitive and easy for clients and nontechnical users.Read 14 Oct 2026 · g2.com

Privacy statement

Ceros says MarkUp data may be processed in the United States and describes international transfers using contractual safeguards.Read 14 Oct 2026 · markup.io

Proprietary software

Terms state that Ceros owns the service and underlying intellectual property and grant no license to copy, modify or reverse engineer its code.Read 14 Oct 2026 · markup.io

Rating on Capterra

MarkUp is listed at 4.4 out of 5 from 11 reviews on Capterra.Read 14 Oct 2026 · capterra.com

Rating on Chrome Web Store

MarkUp For Chrome is rated 4.2 out of 5 from 34 ratings and shows 30,000 users.Read 14 Oct 2026 · chromewebstore.google.com

Rating on G2

MarkUp averages 4.6 out of 5 from 35 reviews on G2.Read 14 Oct 2026 · g2.com

Rating on GetApp

MarkUp averages 4.4 out of 5 from 11 verified reviews on GetApp.Read 14 Oct 2026 · getapp.com

Rating on Trustpilot

MarkUp has a 3.1 out of 5 Trustpilot average from 148 reviews.Read 14 Oct 2026 · trustpilot.com

Review workflow controls

Statuses, sign-off and pausing comments let teams indicate review stage, mark work complete and temporarily stop new feedback.Read 14 Oct 2026 · markup.io

SDK

A browser SDK is published on npm as @ceros-dev/markup-sdk and can also be loaded from MarkUp's CDN.Read 14 Oct 2026 · developer.markup.io

SDK security

Embedded authentication uses RS256 customer-signed JWTs, keeps private keys on the customer's server and restricts installations by allowed origins.Read 14 Oct 2026 · developer.markup.io

Security plan distinction

Google and Microsoft SSO are available across plans, while SAML SSO, SOC II documentation and custom DPAs are Enterprise features.Read 14 Oct 2026 · markup.io

Service status

MarkUp's status page showed the web application, API, email notifications and website operational on October 14, 2026, with no incidents reported during October 1–13.Read 14 Oct 2026 · status.markup.io

Supported content

The service supports more than 30 file types, including websites, images, PDFs and videos.Read 14 Oct 2026 · markup.io

Plans and prices

Every MarkUp plan and price →

Where Specifiction places it

• Design Proofing Software#3 of 298.7
• Web Annotation Tools#4 of 318.6
• Markup Software#5 of 268.7
• Online Proofing Software#6 of 278.7