Matomo vs Smartlook

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.

Smartlook combines session recordings with event-based analytics for websites and mobile apps. It supports web, iOS, Android, and an API. Funnels identify where users leave, while heatmaps show clicks and scrolling; rage-click detection and mobile capture are also available. Mobile crash reports connect a crash with the recording and preceding events. Smartlook says its SDKs automatically mask passwords, numbers, and form contents in recordings. Its listed security measures include SSL/TLS transfer encryption, AWS infrastructure, and a Data Protection Officer. Integrations include Google Firebase, HubSpot, Salesforce, Segment, Slack, Intercom, Jira, Mixpanel, Sentry, and Zapier. The free plan costs nothing, subject to limitations, and allows 20 REST API requests per hour. New paid plans have not been available since 31 May 2026. The standalone platform is scheduled for decommissioning on 30 September 2027; online support is scheduled through 31 August 2027.