Matomo vs Usermaven

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.

Usermaven combines marketing attribution, website and product analytics, CRM data, and customer journeys. It links touchpoints across channels, campaigns, ads, and content to conversions, pipeline, and revenue. Reports include funnels, dashboards, trends, user journeys, segments, contact profiles, and retention analysis. Maven AI answers questions about analytics data, while MCP connects compatible assistants and agents. Every plan includes automatic event tracking, ad-blocker bypass, cookieless tracking, and server-side tracking, with a stated 365-day attribution window. The integrations directory lists 36 connections, including Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Shopify, Stripe, Paddle, Slack, Zapier, and BigQuery. Growth costs $84 a month with 250,000 starting monthly events, three users, three workspaces, and five years of history. Scale costs $199 a month with unlimited users, five workspaces, and seven years. A 14-day trial needs no card; there is no free plan.