Mavely vs TikTok Shop

Mavely helps creators share shoppable SmartLinks for participating brands and earn commissions from resulting sales. SmartLinks route shoppers to purchase locations while tracking clicks, conversions, sales, top products, and earnings through real-time insights. Creators can earn affiliate commissions, paid brand campaign fees, referral commissions, and monthly bonuses; the bonus program can add up to 25% on top of earnings, with up to $200,000 in monthly bonus payouts. Payouts are biweekly and paid 45 days after purchase. SmartLinks can be created through the web app, iOS or Android app, or Chrome and Safari extensions. Joining requires account signup and verification, with no fee, application, or minimum follower count. Mavely also offers dedicated account managers, creator programs, webinars, courses, and regional meetups. For brands, it provides creator discovery, campaign management, performance analytics, payments, optimization packages, and full-service campaigns. The platform was founded in 2018 and is headquartered in Chicago.

TikTok Shop gives sellers ways to offer products through creators, shoppable videos and LIVE shopping, with checkout inside TikTok. Businesses, brands and individual sellers can apply in supported markets after completing verification. Sellers can add products one by one or connect an existing catalog, and can find creators to promote products for commission on resulting sales. Collaboration can be open to affiliate creators or targeted to specific creators. Seller Center’s app covers product and inventory management, orders, buyer inquiries, returns, promotions and performance monitoring. Integrations include marketplaces such as Amazon, Etsy and Walmart, as well as shipping, fulfillment and multichannel operations. A Shopify connector can sync a store and manage products and settings through Seller Center, but is limited to specific sellers. TikTok Shop operates by market; sellers wishing to sell in multiple countries need to sign up for each region. The listed plan is free, with no setup fee and a 6% commission on each sale. A free plan is listed, but there is no free trial.