MaxContact Auto QA vs Observe.AI Real-Time Agent Assist
MaxContact Auto QA
maxcontact.comObserve.AI Real-Time Agent Assist
observe.aiSide by side
| Figure | MaxContact Auto QA | Observe.AI Real-Time Agent Assist |
|---|---|---|
| Price from | £80/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| Windows | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Customer Service QA Software | 8.9 (#3) | 7.0 (#25) |
| Founded | MaxContact says it launched in 2015 after four years of development; CB Insights also lists 2015 as the founding year. | 2017 |
| Headquarters | Manchester, United Kingdom | Redwood City, California, USA |
| Integrations | Auto QA connects to contact-centre and CRM platforms through APIs; the site links HubSpot, AutoConvert, Salesforce, Orca and Zoho integrations. | Observe.AI says it offers 250+ integrations across systems including CRM, CCaaS, BI, knowledge management, telephony/chat, and ticketing, plus open APIs and Model Context Protocol support. |
| Purpose | Auto QA automatically applies customizable quality scorecards to eligible contact centre interactions, helping teams scale quality monitoring. | Real-Time Agent Assist provides agents with in-the-moment guidance and coaching to help them follow processes, meet compliance requirements, and serve customers. |
| Security | MaxContact states that its security programme includes ISO 27001 certification, private segregated infrastructure, access controls and payment-compliant call recording. | The company lists ISO 27001, PCI Level 1, HITRUST r2, and SOC 2 Type II certifications, and says it is HIPAA and EU AI Act compliant. |
| Support | MaxContact describes UK-centric support as one of its company values. | The company links to its Help Center for support and offers personalized demos through its sales team. |
Plans
MaxContact Auto QA
- MaxContact paid plan£80 a month
- MaxContact subscription£80 a month
- Auto QAPriced on request
- Custom Auto QAPriced on request
Observe.AI Real-Time Agent Assist
- Custom enterprise pricingPriced on request
In their own words
MaxContact Auto QA
MaxContact Auto QA applies configurable quality scorecards to contact centre interactions, with AI scoring conversations against criteria and linking each evaluation to transcript evidence. Teams can select which interactions are eligible by campaign, result code, agent, or volume. It analyzes calls, chats, and email, and scorecards can track script adherence, regulatory compliance, data protection requirements, and indicators of vulnerable customers. Critical questions can automatically fail a call regardless of its overall score; sequence-aware checks can verify that required steps happened in order. The product brings coaching opportunities, compliance risks, performance trends, flags, and transcript moments forward for review. It runs on web and via API, integrates with contact centre and CRM platforms, and is offered standalone or as an add-on. Pricing is on request, typically based on conversation volume, with flexible monthly or annual contracts. The FAQ says most deployments take less than a day, with monitoring possible within 24 hours. MaxContact is based in Manchester, United Kingdom, and was founded in 2015.
Observe.AI Real-Time Agent Assist
Observe.AI Real-Time Agent Assist has no write-up on Specifiction yet; its figures are above.