MaxContact Auto QA vs Sprinklr Service
MaxContact Auto QA
maxcontact.com
Sprinklr Service
sprinklr.comSide by side
| Figure | MaxContact Auto QA | Sprinklr Service |
|---|---|---|
| Price from | £80/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Customer Service QA Software | 8.9 (#3) | 7.5 (#15) |
| Spec score · Contact Center Quality Assurance Software | 8.7 (#4) | 7.4 (#15) |
| Spec score · Contact Center as a Service - Enterprise Software | 8.8 (#5) | 7.5 (#18) |
| Spec score · Contact Center as a Service - Midmarket Software | 8.8 (#7) | 7.5 (#19) |
| Spec score · Call Center Software | 8.4 (#35) | 7.4 (#97) |
| Channels | The product page says Auto QA analyzes calls, chats, and email interactions. | The product page describes support across 30+ voice, social, and digital channels, including inbound contact center, social service, and live chat. |
| Compliance | The page describes monitoring script adherence, regulatory compliance, data protection requirements, and vulnerable customer indicators. | Sprinklr says it maintains SOC 1 Type II, SOC 2 Type II, PCI DSS and ISO 27001 certifications, as well as FedRAMP authorization. |
| Founded | MaxContact says it launched in 2015 after four years of development; CB Insights also lists 2015 as the founding year. | 2009 |
| Headquarters | Manchester, United Kingdom | New York, New York, USA |
| Integrations | Auto QA connects to contact-centre and CRM platforms through APIs; the site links HubSpot, AutoConvert, Salesforce, Orca and Zoho integrations. | Sprinklr names Salesforce, Zendesk, Freshdesk, Dynamics 365, Jira, Magento, Stripe, Twilio, Ozonetel, CloudTalk, Slack and ServiceNow as integrations. |
| Purpose | Auto QA automatically applies customizable quality scorecards to eligible contact centre interactions, helping teams scale quality monitoring. | Sprinklr Service is an AI-native contact center platform that unifies customer service across more than 30 voice, social, and digital channels. |
| Support | MaxContact describes UK-centric support as one of its company values. | Sprinklr directs customers with suspected security issues to contact their account team or submit a support ticket by email. |
Plans
MaxContact Auto QA
- MaxContact paid plan£80 a month
- MaxContact subscription£80 a month
- Auto QAPriced on request
- Custom Auto QAPriced on request
In their own words
MaxContact Auto QA
MaxContact Auto QA applies configurable quality scorecards to contact centre interactions, with AI scoring conversations against criteria and linking each evaluation to transcript evidence. Teams can select which interactions are eligible by campaign, result code, agent, or volume. It analyzes calls, chats, and email, and scorecards can track script adherence, regulatory compliance, data protection requirements, and indicators of vulnerable customers. Critical questions can automatically fail a call regardless of its overall score; sequence-aware checks can verify that required steps happened in order. The product brings coaching opportunities, compliance risks, performance trends, flags, and transcript moments forward for review. It runs on web and via API, integrates with contact centre and CRM platforms, and is offered standalone or as an add-on. Pricing is on request, typically based on conversation volume, with flexible monthly or annual contracts. The FAQ says most deployments take less than a day, with monitoring possible within 24 hours. MaxContact is based in Manchester, United Kingdom, and was founded in 2015.
Sprinklr Service
Sprinklr Service has no write-up on Specifiction yet; its figures are above.