MaxOptra vs Tarot Routing

MaxOptra is cloud-based route optimisation and delivery management software for fleet operators, positioned for mid-market distribution, service, and delivery operations. Its route sequences account for time windows, vehicle types, and load capacity. Teams can build multi-drop plans automatically or manually, as well as fixed routes. Customer communication includes email and SMS ETA notifications and automated progress updates. The Driver App for iOS and Android provides job notifications, tracking, live reporting, and proof of delivery. Electronic proof of delivery stores signatures, confirmations, photos, and comments. An open API and CSV uploads support links to telematics, ePOD, SOP, ERP, WMS, and CRM systems; named integrations include TomTom, Geotab, Quartix, Microsoft Dynamics, SuperOffice, and Geopal. The service is available through web browsers worldwide and is offered by subscription. MaxOptra says it conforms with UK DPA 2018 (GDPR) and hosts infrastructure within the EEA. Customers receive a dedicated Implementation Manager, UK-routed support, and online support documentation. The package listed for fleets of fewer than five vehicles costs £200 a month on a 12-month contract. A free trial is available, but there is no free plan.

Tarot Routing is a delivery platform for planning, optimising, tracking, and communicating deliveries across Android, iOS, web, and API. Its route planner handles time windows, vehicle capacities, territories, driver shifts, and real-time re-optimisation. The driver app supports barcode scanning, digital proof of delivery, vehicle checklists, planner communication, and offline delivery. Dispatchers can use live GPS tracking, real-time ETAs, and customer tracking links, while automated SMS and email notifications allow custom message content. The driver app integrates with Google Maps, Waze, and Apple Maps. Data can be imported or exported as Excel or CSV and exchanged as JSON through a REST API. ERP integrations are listed for Business and Enterprise plans, with custom integrations for Enterprise. The pricing page lists HTTPS, GDPR compliance, hashed and salted passwords, OWASP Top 10 compliance, and short-lived access tokens. Driver location tracking stops when a driver completes a run and closes the runsheet. A trial is available without a credit card. The API plan costs $0.08 a month with usage-based payment; Business costs $64 a month per vehicle, and Enterprise costs $104 a month per vehicle.