Maze vs PlaybookUX
Maze
maze.co
PlaybookUX
playbookux.comSide by side
| Figure | Maze | PlaybookUX |
|---|---|---|
| Price from | $99/mo | $450/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 4 |
| Spec score · AI User Research Tools | 9.0 (#1) | 8.3 (#4) |
| Spec score · UX Research Software | 9.0 (#1) | 8.2 (#8) |
| Spec score · Usability Testing Software | 9.1 (#2) | 8.5 (#7) |
| Spec score · User Testing | 9.1 (#2) | 8.3 (#7) |
| Spec score · User Experience Software | 9.0 (#4) | 8.4 (#8) |
| Participant panel | Maze says its participant panel has over 6 million participants worldwide. | PlaybookUX says its global panel has more than 7 million vetted consumer and professional participants, and users can also bring their own participants. |
| Research methods | Maze supports qualitative and quantitative research, including prototype tests, surveys, moderated interviews, live website testing, mobile testing, card sorting, and tree testing. | The platform offers unmoderated testing, moderated interviews, card sorting, tree testing, surveys, five-second testing, first-click testing, and preference testing. |
| Support | Maze provides a Help Center and support requests, and the pricing page lists customer success as a plan comparison category. | All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager. |
| Trial | New users get a 30-day free trial without a credit card; the trial ends after 30 days or after 3 studies, whichever comes first. | The pricing page says sign-up includes a free trial of the Grow plan with no credit card required; it does not state the trial duration. |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.