Measured vs Revlo Marketing

Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising-platform data to assess media impact. Geo-matched and first-party split tests measure incremental sales, while automated tools cover machine-learning market selection, audience and geographic splitting, test design, and calibration. Media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spending toward marginal ROI, growth, or profitability goals. Measured lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The platform runs on web and API. Pricing is available on request, and each customer is paired with an analytics expert.

Revlo Marketing is a hospitality-focused platform for planning marketing budgets, tracking actual spend, forecasting year-end results, and measuring impact. Its workflow includes review, approval, and budget-shift actions. Digital Channel Studio covers search, social, video, programmatic, metasearch, and CRM, with metrics such as impressions, CTR, CPC, CPL, CPB, and ROAS. The product also tracks fairs, workshops, roadshows, sales calls, travel, per diem, representation, and other marketing expenses. Shared costs can be allocated across properties by revenue share, room count, lead contribution, or a manual ratio. ROI, ROAS, bookings, and revenue contribution are definite results only when source connections and attribution rules are defined; otherwise, missing links are labeled estimates or scenarios. AI suggestions can show rationale, sources, confidence, risk, and expected impact, with authorized review of proposed changes. Excel files can be imported through field mapping and validation checks. The product is listed as coming soon, with pricing on request.