Measured vs Revup Marketing
Measured
measured.comRevup Marketing
revup.marketingSide by side
| Figure | Measured | Revup Marketing |
|---|---|---|
| Price from | — | $39/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 2 | 5 |
| Spec score · Marketing Performance Management Software | 7.7 (#9) | 7.6 (#10) |
| Headquarters | Austin, Texas, United States | St. Charles, Missouri, USA |
| Integrations | Measured advertises more than 300 fully managed integrations across advertising, commerce, analytics, data and retail platforms. | The plans page describes custom third-party integrations as custom software development scoped and quoted as fixed-cost projects. |
| Support | Each customer is paired with an analytics expert, and the company describes enterprise onboarding, training, and education for distributed teams. | Customers receive concierge onboarding, ongoing web chat or email support, and best-practice coaching sessions on select plans. |
Plans
Measured
- Enterprise platformPriced on request
- Measured enterprisePriced on request
Revup Marketing
- FreeFree
- StarterFree
- Agility$39 a month
- Performance$99 a month
- Enterprise$249 a month
In their own words
Measured
Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising-platform data to assess media impact. Geo-matched and first-party split tests measure incremental sales, while automated tools cover machine-learning market selection, audience and geographic splitting, test design, and calibration. Media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spending toward marginal ROI, growth, or profitability goals. Measured lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The platform runs on web and API. Pricing is available on request, and each customer is paired with an analytics expert.
Revup Marketing
Revup Marketing has no write-up on Specifiction yet; its figures are above.