Measured vs Wicked Reports
Measured
measured.comWicked Reports
wickedreports.comSide by side
| Figure | Measured | Wicked Reports |
|---|---|---|
| Price from | — | $499/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · Ad Analytics | 7.8 (#10) | 7.1 (#18) |
| Spec score · Conversion Tracking | 7.7 (#12) | 7.1 (#18) |
| Founded | Measured was founded in 2017. | 2014 |
| Headquarters | Austin, Texas, United States | Salem, Massachusetts, United States |
| Integrations | Measured advertises more than 300 fully managed integrations across advertising, commerce, analytics, data and retail platforms. | The integrations page lists Shopify, Meta, TikTok, Pinterest, Stripe, Google Ads, Snapchat, Klaviyo, Amazon, BigCommerce, Microsoft Ads, Zapier, APIs, and webhooks. |
| Support | Each customer is paired with an analytics expert, and the company describes enterprise onboarding, training, and education for distributed teams. | The contact page provides a support email at [email protected] and lists the headquarters at 120 Washington Street, Salem, MA 01970. |
Plans
Measured
- Enterprise platformPriced on request
- Measured enterprisePriced on request
Wicked Reports
- Measure$499 a month
- Scale$699 a month
- Maximize$999 a month
- EnterprisePriced on request
In their own words
Measured
Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising-platform data to assess media impact. Geo-matched and first-party split tests measure incremental sales, while automated tools cover machine-learning market selection, audience and geographic splitting, test design, and calibration. Media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spending toward marginal ROI, growth, or profitability goals. Measured lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The platform runs on web and API. Pricing is available on request, and each customer is paired with an analytics expert.
Wicked Reports
Wicked Reports has no write-up on Specifiction yet; its figures are above.