Measured vs Windsor.ai
Measured
measured.com
Windsor.ai
windsor.aiSide by side
| Figure | Measured | Windsor.ai |
|---|---|---|
| Price from | — | $19/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 16 |
| Spec score · Ad Analytics | 7.8 (#10) | 8.3 (#6) |
| Spec score · Conversion Tracking | 7.7 (#12) | 8.3 (#8) |
| API | The integrations page lists a Measured REST API for accessing cross-channel performance data. | The Connectors API accepts an API key through the api_key query parameter and exposes connector data over HTTPS. |
| Data protection | Measured states that data is encrypted in transit using TLS 1.2 or greater and at rest using AES-256 or greater. | The security page says customer data is encrypted at rest and in transit, with role-based access controls and separate customer data trust zones. |
| Founded | Measured was founded in 2017. | LinkedIn lists Windsor.ai as founded in 2017. |
| Headquarters | Austin, Texas, United States | LinkedIn lists headquarters in Zürich, Switzerland. |
| Integrations | Measured advertises more than 300 fully managed integrations across advertising, commerce, analytics, data and retail platforms. | The connector directory lists sources including Google Ads, Google Analytics 4, HubSpot, Salesforce, Shopify, TikTok Ads, and Facebook Ads. |
| Rating on Capterra | 5.0 out of 5 from 10 reviews | 0.0 out of 5 from 0 reviews. |
| Rating on G2 | 4.9 out of 5 from 11 reviews | 4.4 out of 5 from 90 reviews. |
| Security | Measured states that it is ISO/IEC 27001:2022 certified and SOC 2 Type 2 compliant. | Windsor Group AG says it completed a SOC 2 Type II audit and processes personal data in compliance with UK GDPR and EU GDPR. |
| Security testing | The company says it performs SCA, SAST and regular third-party penetration testing, while prohibiting customer-initiated testing. | Windsor.ai says new systems are scanned before production, undergo internal and external penetration testing, and receive static and dynamic application security testing. |
| Support | Each customer is paired with an analytics expert, and the company describes enterprise onboarding, training, and education for distributed teams. | All plans include live chat support; the support options also include documentation, ticket submission, a community portal, and YouTube resources. |
| What it does | Measured is an AI-powered marketing-effectiveness platform for enterprise brands that combines incrementality testing, media-mix modeling and attribution data. | Windsor.ai is a no-code ELT/data-integration service that connects 350+ sources to BI tools, warehouses, spreadsheets and AI chats. |
Plans
Measured
- Enterprise platformPriced on request
- Measured enterprisePriced on request
Windsor.ai
- Forever FreeFree
- FreeFree
- Free (30-day trial)Free
- Basic annual$19 a month
- Basic$23 a month
- Standard annual$99 a month
- Standard$118 a month
- Basic$228 a year
- Plus annual$249 a month
- Plus$299 a month
In their own words
Measured
Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising-platform data to assess media impact. Geo-matched and first-party split tests measure incremental sales, while automated tools cover machine-learning market selection, audience and geographic splitting, test design, and calibration. Media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spending toward marginal ROI, growth, or profitability goals. Measured lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The platform runs on web and API. Pricing is available on request, and each customer is paired with an analytics expert.
Windsor.ai
Windsor.ai transfers data between services through no-code ELT/ETL connectors, with more than 350 sources and destinations such as BI tools, spreadsheets, warehouses, and AI chats. Its connectors support scheduled syncs, schema matching, and incremental loading. Listed sources include Google Ads, Google Analytics 4, HubSpot, Salesforce, Shopify, TikTok Ads, and Facebook Ads; destinations include Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, PostgreSQL, and MySQL. Windsor MCP connects Windsor.ai data to ChatGPT, Claude, and Copilot for analysis. The service is available on the web and through an API. A free plan and 30-day trial are listed; paid pricing is noted from $19/mo (annual). After the trial, Forever Free includes one user, one data source, and one account, and excludes scheduled sync backfills. The API limit is 600 requests per minute and 10,000 per day. Windsor.ai says it completed a SOC 2 Type II audit and encrypts customer data at rest and in transit.