Melissa Enrich vs People Data Labs

Melissa Enrich adds geographic, demographic, and firmographic information to existing records to support customer insight and audience targeting. Its data options include consumer demographics, business firmographics, phone and email append, postal addresses, geocoding, IP location, and property and mortgage data. Consumer attributes can include household, financial, and lifestyle details; business records can gain company size, industry, revenue, and location. Melissa says it validates existing contact information before cleaning, appending, and enriching selected records. The service is available through web and API, with CRM sync and integrations including Salesforce, Microsoft Dynamics, Google Sheets, Shopify, Snowflake, and others. Deployment can be on-premises or cloud. The Personator Consumer feature is limited to the U.S. market. Melissa lists HTTPS and TLS 1.2 with SHA-256 encryption for cloud services, along with stated security and compliance certifications. The Personator Enrich Cloud API plan is $14,300 a year, billed at $14,300 for 1,000,000 records/year. A free trial of Melissa verification services is offered. Data freshness is unspecified.

People Data Labs provides B2B data products for building data-driven products and enriching person and company records. Its APIs can look up person profiles from details such as a name, location, email, phone, education, work history, or social profile; requests need sufficient information to identify a match. The company dataset describes more than 23.8 million global companies, with fields such as name, domain, industry, location, LinkedIn URL, employee count, and founding year. The listed contact database size is 3 billion, and the product includes direct-dial and intent data. API offerings cover person and company enrichment, search, IP enrichment, and person identification. The free plan is free for up to 100 credits per month, but contact data values are obscured. Pro starts at $98 a month, with 350 credits per month as the starting level and contact data included. Enrichment requests typically use one credit per successful request; Search uses one per returned profile.