Melissa Enrich vs Waterfall
Melissa Enrich
melissa.com
Waterfall
waterfall.ioSide by side
| Figure | Melissa Enrich | Waterfall |
|---|---|---|
| Price from | $1,191.67/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Data Enrichment Software | 8.4 (#10) | 6.6 (#32) |
| Headquarters | Rancho Santa Margarita, California, United States | United States |
| Notable limit | The page specifies that Personator Consumer is for the U.S. market only. | Waterfall says it is selective about partnering with platform customers, based on strategic alignment and responsible data use. |
| Support | The pricing page lists unlimited technical support for subscription plans and optional premium 24/7 support. | The maker offers dedicated Slack support for platform customers and says its API onboarding includes direct engineering access and response times under one hour. |
Plans
In their own words
Melissa Enrich
Melissa Enrich adds geographic, demographic, and firmographic information to existing records to support customer insight and audience targeting. Its data options include consumer demographics, business firmographics, phone and email append, postal addresses, geocoding, IP location, and property and mortgage data. Consumer attributes can include household, financial, and lifestyle details; business records can gain company size, industry, revenue, and location. Melissa says it validates existing contact information before cleaning, appending, and enriching selected records. The service is available through web and API, with CRM sync and integrations including Salesforce, Microsoft Dynamics, Google Sheets, Shopify, Snowflake, and others. Deployment can be on-premises or cloud. The Personator Consumer feature is limited to the U.S. market. Melissa lists HTTPS and TLS 1.2 with SHA-256 encryption for cloud services, along with stated security and compliance certifications. The Personator Enrich Cloud API plan is $14,300 a year, billed at $14,300 for 1,000,000 records/year. A free trial of Melissa verification services is offered. Data freshness is unspecified.