Mention Me vs RefRef

Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. Its Product Referral feature tracks who shares products, which products they recommend, and whether those shares lead to sales. Name Share lets a customer recommend a brand in conversation, with a friend entering the customer’s name at checkout. Brands can run cohort A/B tests and use Propensity to Refer machine learning to tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, alongside advocacy insights and optimisation tips. Integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot, and Feefo; APIs and webhooks can connect other customer platforms. Mention Me says it is ISO 27001 certified and GDPR and PECR compliant, with data encrypted in transit and at rest. It says the platform is hosted by AWS in a multi-zone data centre in Ireland, and undergoes annual third-party security audits and penetration tests every six months. The service is available on the web and through an API. Pricing is on request, and a 60-day trial is offered. Mention Me was founded in 2013 and is headquartered in London.

RefRef is an open-source platform for running referral programs, affiliate networks, and partner programs. It can be hosted in RefRef’s cloud or self-hosted on your infrastructure. Referral credit can use first-touch, last-touch, or multi-touch attribution, and reward rules can cover fixed amounts, percentages, cash, credits, discounts, and other types. Participants can use an embeddable widget to view referral links, share them by social media or email, and follow performance and rewards. Documented integrations include Stripe, Paddle, LemonSqueezy, Chargebee, PayPal, and Tango Card. The platform also provides a REST API, webhooks, JWT authentication, organization-scoped data isolation, and custom qualifying events and reward rules. Cloud and Open Source plans are each free and include unlimited programs and participants; Cloud includes email support, while Open Source includes community support. The project is in alpha and may have bugs or breaking changes. Self-hosting has specified infrastructure requirements, including PostgreSQL, Redis, and Node.js.