Mergo vs Zoho Campaigns
Mergo
mergo.app
Zoho Campaigns
zoho.comSide by side
| Figure | Mergo | Zoho Campaigns |
|---|---|---|
| Price from | Free | $4/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Google Workspace for Marketing Software | 7.4 (#10) | 8.7 (#4) |
| Automation | It supports scheduled campaigns, automated follow-ups, and personalized emails triggered by Google Forms submissions. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Integrations | Mergo works with Gmail and Google Sheets, and its features also use Google Docs, Drive, Contacts, and Forms. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Personalization | It supports merge fields such as recipient first name and company, plus personalized attachments. | Campaigns support merge tags and dynamic content for personalized messages. |
| Purpose | Mergo is a Google Sheets and Gmail mail merge add-on for sending personalized email campaigns. | Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. |
| Support | Mergo provides support by email and says free-period support is provided on a best-effort basis. | The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support. |
Plans
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.